Associate Marketing Manager, Global Retirement

At Manulife, our Global Retirement Marketing Team is accountable for developing marketing strategies to help people save and invest to live their best life, wherever they're on their financial journey. As an Associate Marketing Manager, you'll drive and deliver pivotal digital initiatives across brand and marketing strategy, marketing operational efficiency, thought leadership, content management, campaigns, and other marketing-related activities. Reporting to the Director of Marketing, North America, this role is integral to the ongoing development and management of digital marketing initiatives that support the North American retirement business. Position Responsibilities: Marketing Strategy Develop, manage and implement B2C marketing plans and initiatives that help drive better retirement outcomes, leveraging a multi-channel digital-first approach, increasing brand awareness, educating and engaging members of group retirement plans. Drive awareness, consideration and acquisition through various digital channels, including email marketing, thought leadership content and social media. Lead the planning and execution of marketing campaigns and initiatives by leading cross-functional teams, including creative, compliance, editorial, digital marketing, translation, product and both external and internal communications. Work cross-functionally on new digital launches to deliver impactful enhancements to the end-to-end member experiences. Create go‑to‑market strategies that enable the sales team to clearly and effectively communicate new product features, benefits, and campaign messages to clients, supporting both retention and new business growth. Operational Efficiency Support and readily adapt to marketing modernization and transformation efforts by implementing processes that unlock efficiencies across the entire marketing organization with a digital-first mentality. Seek and implement innovative and automated processes to enable marketing to focus on high-value functions while identifying and showcasing automation savings to the organization. Oversee the creation and distribution of engaging content and marketing materials. Drive continuous improvement through testing, analysis, reviewing customer feedback and optimization of marketing tactics. Digital activation and governance Create and maintain marketing content for collateral, internal platforms (i.e. SharePoint, Seismic, Workfront) and external digital channels (i.e. websites and social media) Contribute to the formulation of timely performance reports with relevant analysis based on data from various sources, including digital marketing campaigns. Leverage industry-leading best practices, AI, marketing technology (MarTech), marketing automation, and workflow management tools to create campaigns and track outcomes. Required Qualifications: Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent is a plus. 3-5 years of marketing or business experience Strong organizational and project management skills, with demonstrated ability to manage multiple projects and ever-changing deadlines. Proven track record of successful marketing campaign management and execution. Strong leadership and team management skills. Excellent verbal and written communication skills. Demonstrated negotiating skills and self-motivated/ambitious. Detail-oriented with a critical eye for quality. Results-oriented and execution-focused within a fast-paced environment Ability to blend confidence with tact, liaising directly with colleagues throughout the organization to get what’s needed to get the job done. Adaptive to change, both on a micro scale in terms of conflicting project requests and priorities, as well as larger-scale changes in an ever-shifting industry landscape. Preferred Qualifications: Knowledge of the financial services industry and group retirement market is a plus. Proficiency in digital channels and platforms, comfortable with marketing automation tools, able to leverage digital tools and data to drive/optimize compelling marketing campaigns Comfortable in both challenging technical and interpersonal environments Knowledge of progressive technology platforms such as Adobe Journey Optimizer, Workfront, Seismic, and the Microsoft suite is an asset. Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to work with teams from various provinces outside Québec and from countries outside Canada. When you join our team: We’ll empower you to learn and grow the career you want. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. As part of our global team, we’ll support you in shaping the future you want to see. #LI-Hybrid The role being advertised is an existing vacancy. About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html. Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com. Referenced Salary Location Montreal, Quebec Working Arrangement Hybrid Salary range is expected to be between $71,475.00 CAD - $119,125.00 CAD Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location. Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions. We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement. We're Manulife. And we’re on a mission to make decisions easier and lives better. Better is what drives us. It’s what inspires us to find new ways to support customers and colleagues in living longer and healthier lives. It’s the reason we’re dedicated to investing in digital innovation and accelerating a sustainable and economically inclusive future. Joining us means you’ll be empowered to learn and grow your career. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. And as part of our global team, you’ll help shape the future you want to see – and discover that better can take you anywhere you want to go. We’re proud of our accomplishments and recognitions. Recent awards include: 2024 Gallup Exceptional Workplace Award Winner Manulife Named one of Forbes World’s Best Employers 2023 Best Companies to Work for in Asia 2023 We’ve been recognized as one of Canada’s Top 100 Employers (2024) Manulife included in Bloomberg’s 2023 Gender-Equality Index To receive our latest job opportunities directly to your inbox, create an account or sign in and navigate to the ‘Job Alerts’ section located in the top right corner of the page. From there, you can sign up to receive job alerts. Our ambition is to be the most digital, customer-centric global company in our industry. Learn more at https://www.manulife.com/.