Automotive Sales Rep with Social Media Duties

Automotive Sales Representative with Social Media Responsibilities

We are seeking a dynamic and motivated Automotive Sales Representative with Social Media Responsibilities to join our team. This role combines traditional automotive sales with the creation and management of engaging social media content to drive brand awareness, customer engagement, and sales. The ideal candidate is passionate about cars, skilled in customer service, and has a strong understanding of social media marketing trends.

Key Responsibilities:

Sales Duties

• Greet and assist customers in selecting vehicles by understanding their needs and preferences.
• Conduct test drives, present vehicle features, and explain financing options.
• Negotiate sales agreements and close deals to meet or exceed monthly sales targets.
• Follow up with customers post-sale to ensure satisfaction and encourage referrals.
• Maintain up-to-date knowledge of vehicle inventory, pricing, promotions, and industry trends.
• Collaborate with the sales team and finance department to streamline the sales process.

Social Media Duties:

• Create, schedule, and post engaging content (photos, videos, stories, etc.) on dealership social media platforms (e.g., Instagram, Facebook, Twitter/X, TikTok).
• Showcase new and used vehicle inventory, promotions, and customer testimonials through creative posts.
• Respond to customer inquiries and comments on social media promptly and professionally.
• Develop and execute social media campaigns to drive foot traffic and generate leads.
• Monitor social media analytics to track engagement and adjust strategies to maximize reach.
• Stay current with social media trends and incorporate them into content strategies.
• Collaborate with the marketing team to align social media efforts with overall dealership goals.

Qualifications

• Proven sales experience, preferably in automotive or retail (1-2 years preferred).
• Strong understanding of social media platforms, content creation, and digital marketing.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to build rapport with customers and maintain a professional online presence.
• Proficiency with social media tools and basic photo/video editing.
• Valid driver’s license and clean driving record.
• High school diploma or equivalent; bachelor’s degree in marketing, business, or related field is a plus.
• Self-motivated, organized, and able to manage multiple priorities.

Benefits

• Competitive base salary plus commission structure.
• Health and dental insurance plus benefits plan.
• Employee discounts on vehicles and services.
• Opportunities for career growth and professional development.