Associate Director of Product Marketing

Job Title: Associate Director of Product Marketing

Location: National Harbor, MD (Hybrid)

Type: Full Time

Compensation: $130,000 to $155,000 Annually, subject to experience

Cloudforce is looking for our first dedicated product marketing hire. This role will own messaging and positioning, sales enablement, go-to-market execution, and competitive intelligence — working at the intersection of product, sales, and marketing in a company that is quickly evolving. This is a rare opportunity to shape a product marketing function from the ground up at a company with real traction, a differentiated product, and a market that is ready.

The foundation is already well underway. What does not yet exist is the operational product marketing function that turns that foundation into a repeatable, scalable motion.

That is what this role builds.

What You Will Own

Messaging and Positioning

Own and maintain the nebulaONE® messaging architecture — core messages, product pillars, and persona-specific variants for each buying committee role. Ensure consistency across every customer-facing surface and evolve the framework as the product, market, and competitive landscape develop.

Sales Enablement

Build and maintain the sales enablement materials the nebulaONE® buying motion requires — persona-specific one-pagers, competitive battlecards, use case decks, ROI frameworks, and procurement readiness packages. The measure of success is not assets produced — it is assets used.

Product Launches and Go-to-Market

Lead the go-to-market process for new nebulaONE® features and capabilities — from positioning and messaging through launch assets and sales enablement. Translate product capabilities into customer outcomes. Coordinate launches across product, sales, marketing, and the Microsoft partnership.

Market and Competitive Intelligence

Monitor the competitive landscape, conduct win/loss analysis, and maintain a current view of where nebulaONE® is differentiated and where it is vulnerable. Keep the ICP and buying committee frameworks current as market intelligence and sales experience refine the picture.

Customer Insights and Proof Points

Partner with customer success to turn deployment experiences into case studies, testimonials, and ROI data. Build a customer reference program. Feed insights back into the product roadmap and messaging framework.

nebulaONE® Messaging Agent

Serve as the primary owner of Cloudforce's internal messaging and positioning agent — a purpose-built nebulaONE® agent that reviews content against the approved framework, generates persona-specific variants, and surfaces messaging drift. This is both an operational tool and a live proof-of-concept for what the product does.

What We Are Looking For

Required

• 4–7 years of product marketing experience in B2B SaaS or enterprise technology — with demonstrated ownership of messaging, positioning, and sales enablement.
• Experience building or significantly expanding a product marketing function.
• Strong writing skills — the ability to translate technical capabilities into clear, persona-specific language that resonates with non-technical buyers.

Strongly Preferred

• Experience in a highly regulated vertical — higher education, healthcare, state and local government, or financial services.
• Familiarity with AI products and the governance and compliance considerations that enterprise buyers care about.
• Familiarity with the Microsoft ecosystem — Azure, Microsoft 365, and the partner and co-sell motion.
• Familiarity with the Internet2 community, EDUCAUSE, or higher education technology networks.
• Experience with HubSpot, competitive intelligence programs, and win/loss analysis

What to Know Before You Apply

You are building the function, not inheriting it. You will be building infrastructure and delivering outputs at the same time. That requires comfort with ambiguity and a bias toward action.

The buying motion is genuinely complex. nebulaONE® is sold to a buying committee of 4–15 stakeholders organized into three internal coalitions — each with different motivations and different content needs. This is not one message for one buyer. It is a messaging architecture that speaks credibly to a CIO, a CISO, a VP Academic Affairs, a Chief Data Officer, and a Provost — simultaneously and without contradiction.

The Microsoft partnership is central to the story. nebulaONE® is a Microsoft-native platform built on Azure AI Foundry, positioned as the governed institutional AI complement to Microsoft Copilot, and sold through an active co-sell motion with Microsoft field teams. Understanding the Microsoft ecosystem is not background knowledge — it is core to the role.

Subject to experience.

About Us

After 15 years building deep expertise as a professional services and consulting organization, Cloudforce is transitioning to a product-led company anchored by nebulaONE® — a secure, governed AI platform purpose-built for higher education and other highly regulated industries including state and local government and healthcare and life sciences.

nebulaONE® runs entirely within the customer's Microsoft Azure tenant — so institutional data never leaves their environment, access is controlled through existing identity infrastructure, and every student, faculty member, staff role, and researcher gets a branded, governed AI experience from day one. No engineering team required.

We are Microsoft's 2025 Education Partner of the Year, backed by Owl Ventures and M12 — Microsoft's venture fund. And we are just getting started.

Why Cloudforce?

We think the best work happens when people feel genuinely taken care of — so we've built a benefits package that reflects that.

The Essentials

• Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
• Paid parental leave, including adoption and foster care placement
• PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
• 9 company holidays + 2 floating holidays to use however you need them
• 401K savings plan and education reimbursement to invest in your future

The Perks

• Friday lunch on us — every week, no exceptions
• Personalized professional growth plan – an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager
• 24/7 access to a modern gym with Tonal and Peloton
• Free monthly garage parking with direct private access to the office
• Sun-filled National Harbor offices with Potomac views, steps from shops and restaurants
• Access to our proprietary AI platform — available as both a professional tool and for your own productivity
• Complimentary snacks, cutting-edge tech, and a workspace you'll actually want to show up to

The Culture

• A real career path — not just a job
• A team that's tight-knit, community-minded, and genuinely fun to work with
• Your ideas heard, valued, and acted on

Want the full picture? Visit gocloudforce.com/careers

This description highlights the core duties of the position; however, responsibilities may evolve as needs change and opportunities arise.

Cloudforce is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age, or genetic information.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions in accordance with the Americans with Disabilities Act.

Please note - applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.