Social Media Specialist

Key Responsibilities

1. Content Creation

• Create engaging content including posts, reels, and captions for platforms like Instagram, LinkedIn, and Twitter
• Ensure all content aligns with the brand voice and marketing objectives
• Research trending topics and contribute creative ideas

2. Community Management

• Respond to comments, messages, and mentions in a timely and professional manner
• Actively engage with the audience to build a strong and positive community
• Escalate queries or concerns to the relevant teams when required

3. Content Scheduling & Management

• Maintain and update the social media content calendar
• Schedule and publish posts using tools such as Hootsuite, Buffer, or Meta Business Suite
• Ensure consistency across all social media platforms

4. Analytics & Reporting

• Monitor key performance metrics such as engagement, reach, and follower growth
• Assist in preparing weekly and monthly performance reports
• Identify top-performing content with guidance from the team

5. Trend Research & Growth Support

• Stay updated with the latest social media trends, hashtags, and formats
• Suggest ideas to improve engagement and reach
• Support experimentation with new content formats and strategies

Job Type: Permanent

Pay: ₹350,000.00 - ₹400,000.00 per year

Benefits

• Health insurance
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off

Work Location: In person