AI Content Strategist

Overview 

We are seeking an experienced and innovative AI Content Strategist to lead the charge in defining and implementing content strategies for AI-augmented systems. This role is at the forefront of AI innovation, requiring a deep understanding of both content strategy principles as well as the unique demands and opportunities of artificial intelligence. The successful candidate will be a subject matter expert in Content Strategy, with a proven ability to architect language systems, information structures and data inputs that AI agents consume. 
 

Responsibilities 

• AI-Integrated Content Strategy: Develop and execute comprehensive content strategies that leverages AI, machine learning, and large language models (LLMs) to deliver personalized, predictive and highly relevant experiences for our financial products and services. 

• Simplifying Complexity: Translate complex financial products, market data, and regulatory information into clear, simple and accessible language for a diverse customer base. 

• Tooling and Systems: Partner with product and technology teams to define requirements for the content management systems (CMS) and AI tools necessary to execute the content strategy at scale. 

• UX & Journey Thinking: Apply user experience (UX) and journey thinking principles to design intuitive and efficient content flows for AI agents, enhancing the overall user interaction with AI-augmented systems. 

• Information Architecture: Design and implement robust information architectures, organizing and structuring data inputs to facilitate seamless processing by users and retrieval by AI models. 

• Content Oversight: Provide expert oversight on all content generated for and by AI systems, ensuring accuracy, consistency, brand alignment and adherence to ethical guidelines. 

• Integration of Analytics & Research: Utilize data analytics and research insights to continuously refine and optimize AI content strategies, identifying areas for improvement and innovation. 

• Technology, Capabilities & AI: Stay abreast of the latest advancements in AI and content technology, integrating new capabilities to build a resilient and reliable "Content OS" for AI applications. 

• Collaboration & Communication: Partner closely with peers within the Content Strategy team and AI leads, fostering strong relationships and ensuring cohesive strategy execution. 

• Optimization & Digital Engagement: Drive continuous content optimization efforts for digital engagement within AI systems, enhancing discoverability, relevance and user satisfaction. 

• Stakeholder Management: Work closely with the Design & UX AI team and report directly to the Head of Content Strategy (C15), ensuring strategic alignment and effective communication across departments. 

Qualifications 

• Demonstrable expertise in Content Strategy, with a strong portfolio showcasing the ability to architect complex language systems and information structures. 

• Experience in the financial services industry, with a strong understanding of its unique regulatory, compliance, and business environment. 

• Proven experience in a leadership or program management role, preferably within a large, complex organization. 

• Deep understanding of AI/ML concepts and their application in content development. 

• Strong analytical skills with the ability to interpret data and research to inform strategic decisions. 

• Excellent communication, collaboration and stakeholder management skills. 

• Ability to thrive in a fast-paced, innovative environment and adapt to evolving technologies. 

• Experience in designing content for digital platforms and optimizing for digital engagement. 

• Familiarity of Design Systems and components is desirable.