Senior Marketing Specialist Performance & Technical

We're looking for a Senior Digital Marketing Specialist (Performance & Technical) to own and scale our marketing engine at Carousel. This role is ideal for someone who combines deep technical marketing expertise with strategic thinking, strong creative instincts, and a relentless focus on measurable growth.

You won't just execute campaigns; you'll design systems, build scalable frameworks, improve the website experience, and drive data-informed decisions that directly impact revenue.

About the Role

As our Senior Digital Marketing Specialist, you will lead performance marketing and SEO strategy end-to-end. You'll be responsible for architecting acquisition funnels, optimizing marketing infrastructure, and building a high-performance growth engine powered by data, experimentation, and automation.

You'll work closely with leadership and cross-functional teams to align marketing efforts with business objectives, while identifying new opportunities to scale efficiently across paid acquisition, SEO, website conversion, and on-site user experience.

This is a fully onsite role based in our Montreal office. We believe speed, creativity, and strong collaboration happen best in person.

Responsibilities

Own and scale paid acquisition strategy across Google Ads and other channels, with full accountability for performance and budget allocation

Design and optimize full-funnel strategies, from traffic acquisition to conversion and retention signals

Lead technical SEO strategy, including site architecture, crawl optimization, indexing, and performance improvements

Develop advanced reporting frameworks and dashboards to monitor KPIs, cohort performance, and channel efficiency

Identify growth opportunities through deep analysis of campaign, user behavior, and funnel data

Drive a culture of experimentation through A/B testing, incrementality testing, and continuous optimization

Collaborate with product, engineering, and design teams to improve landing pages, user journeys, and conversion rates

Own website iteration and optimization, including page updates, landing page improvements, layout recommendations, and conversion-focused enhancements

Use Figma to create, refine, and communicate landing page structures, wireframes, and marketing design changes for fast execution

Evaluate and implement new tools, automation workflows, and marketing technologies to improve scalability

Mentor and provide guidance on best practices in performance marketing, analytics, and growth experimentation as the team grows

What We're Looking For

5+ years of experience in performance marketing, growth, or digital acquisition roles with increasing ownership

Advanced expertise in Google Ads, GA4, and Google Tag Manager, including complex tracking setups

Strong experience with technical SEO (site audits, indexing, Core Web Vitals, structured data)

Strong Figma proficiency, with the ability to contribute directly to website pages, landing page structure, UX improvements, and marketing design direction

Proven track record of scaling paid campaigns with clear ROI and revenue impact

Deep understanding of attribution models, funnel optimization, and conversion tracking

Experience improving websites and landing pages in collaboration with design and development teams

Experience with data visualization and reporting tools (e.g., Looker Studio or similar)

Comfortable working with large datasets and translating insights into strategic actions

Experience collaborating with technical teams (engineering/product) is a strong asset

Self‑starter with a strong sense of ownership and a bias toward action

What We Offer

A senior, high‑ownership role with direct impact on company growth and revenue

The opportunity to build and scale the performance marketing function

Competitive salary and professional development support

A fast‑paced, highly collaborative, and data‑driven environment (fully onsite in Montreal)

Access to advanced tools, resources, and the autonomy to test, build, and innovate

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