Senior Marketing Specialist (Performance & Technical)

We’re looking for a Senior Digital Marketing Specialist (Performance & Technical) to own and scale our marketing engine at Carousel. This role is ideal for someone who combines deep technical marketing expertise with strategic thinking, strong creative instincts, and a relentless focus on measurable growth.

You won’t just execute campaigns; you’ll design systems, build scalable frameworks, improve the website experience, and drive data-informed decisions that directly impact revenue.

About the Role

As our Senior Digital Marketing Specialist, you will lead performance marketing and SEO strategy end-to-end. You’ll be responsible for architecting acquisition funnels, optimizing marketing infrastructure, and building a high-performance growth engine powered by data, experimentation, and automation.

You’ll work closely with leadership and cross-functional teams to align marketing efforts with business objectives, while identifying new opportunities to scale efficiently across paid acquisition, SEO, website conversion, and on-site user experience.

This is a fully onsite role based in our Montreal office. We believe speed, creativity, and strong collaboration happen best in person.

Responsibilities

• Own and scale paid acquisition strategy across Google Ads and other channels, with full accountability for performance and budget allocation
• Design and optimize full-funnel strategies, from traffic acquisition to conversion and retention signals
• Lead technical SEO strategy, including site architecture, crawl optimization, indexing, and performance improvements
• Develop advanced reporting frameworks and dashboards to monitor KPIs, cohort performance, and channel efficiency
• Identify growth opportunities through deep analysis of campaign, user behavior, and funnel data
• Drive a culture of experimentation through A/B testing, incrementality testing, and continuous optimization
• Collaborate with product, engineering, and design teams to improve landing pages, user journeys, and conversion rates
• Own website iteration and optimization, including page updates, landing page improvements, layout recommendations, and conversion-focused enhancements
• Use Figma to create, refine, and communicate landing page structures, wireframes, and marketing design changes for fast execution
• Evaluate and implement new tools, automation workflows, and marketing technologies to improve scalability
• Mentor and provide guidance on best practices in performance marketing, analytics, and growth experimentation as the team grows

What We’re Looking For

• 5+ years of experience in performance marketing, growth, or digital acquisition roles with increasing ownership
• Advanced expertise in Google Ads, GA4, and Google Tag Manager, including complex tracking setups
• Strong experience with technical SEO (site audits, indexing, Core Web Vitals, structured data)
• Strong Figma proficiency, with the ability to contribute directly to website pages, landing page structure, UX improvements, and marketing design direction
• Proven track record of scaling paid campaigns with clear ROI and revenue impact
• Deep understanding of attribution models, funnel optimization, and conversion tracking
• Experience improving websites and landing pages in collaboration with design and development teams
• Experience with data visualization and reporting tools (e.g., Looker Studio or similar)
• Comfortable working with large datasets and translating insights into strategic actions
• Experience collaborating with technical teams (engineering/product) is a strong asset
• Self-starter with a strong sense of ownership and a bias toward action

What Does Our Interview Process Look Like?

Virtual Phone Screening – A 15-minute intro conversation with our Recruitment team via Google Meet. We’ll walk you through the role, team, and mission at Carousel while learning about your experience.

Virtual Interview – A 30-minute discussion with our Marketing Manager focused on your past performance, strategic thinking, and approach to scaling growth.

On-site Interview – Meet our co-founders in person at our Montreal office for a final conversation centered on impact, ownership, and long-term fit.

Decision – Offer or feedback.

What We Offer

• A senior, high-ownership role with direct impact on company growth and revenue
• The opportunity to build and scale the performance marketing function
• Competitive salary and professional development support
• A fast-paced, highly collaborative, and data-driven environment (fully onsite in Montreal)
• Access to advanced tools, resources, and the autonomy to test, build, and innovate.

Apply now and let's build som