Marketing Automation Specialist, Higher Education

We're looking for a creative marketer with strong Salesforce Marketing Cloud experience to join our growing team.

Boreal partners with Canadian post-secondary institutions to grow high-quality online and hybrid programs. We sit at the intersection of technology, marketing, and student success, and the work of connecting the right learner to the right program at the right moment is central to everything we do.

As our Marketing Automation Specialist, you'll own the infrastructure that makes that connection happen at scale, complementing the 1:1 work our Enrolment Advisors do to build relationships one conversation at a time. Your job is to make sure prospective learners have the information, the touchpoints, and the confidence they need to take the next step, whether that means applying or simply reaching out to learn more. You'll work in Salesforce and Salesforce Marketing Cloud as your primary tools.

What you'll do

• Design and build multi-stage email journeys that are informed by and reflect how adult learners make decisions, creating much of the content yourself.
• Translate strategy into working automations in Journey Builder, Email Studio, and Automation Studio, managing segmentation, data extensions, and dynamic personalization.
• Monitor lead flow and data hygiene in Salesforce CRM. Run A/B tests, build performance dashboards, and use data to make strategic decisions.
• Keep all campaigns compliant with CASL and PIPEDA, with audit-ready consent documentation.

What we're looking for

• You have 2+ years of hands-on experience in Salesforce and Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, and Data Extensions.
• SFMC certification or clear demonstrable experience.
• You're a strong writer, able to craft nurture sequences, subject lines, and campaign copy that meets prospective learners where they are.
• You have a solid understanding of Canadian privacy and anti-spam legislation and apply it confidently to campaign execution, consent management, and data stewardship.
• You actively use AI tools in your day-to-day work and are genuinely curious about where the technology is headed.
• Curious about and/or already familiar with the adult learner decision journey.
• You're comfortable with HTML and CSS for template work and troubleshooting, AMPscript for dynamic content and personalization, and SQL for segmentation and data work within SFMC.

Strong assets: Higher education program marketing, API integrations, SEO, Privacy Impact Assessments,

Additional Information:

Flexible Work: We are a remote-first company based in Toronto, meaning we trust that you do your best work at home. We meet up in and around the GTA for social events and multiple times per year for team-wide offsites.

Benefits: At Boreal, we are committed to providing you with what you need to succeed in your role. All employees receive competitive compensation, benefits coverage, and structured onboarding and training.

Application Support: We offer inclusive support throughout the recruitment process. If you have accessibility requirements, please let us know. You are welcome to share your pronouns at any point.