Analyst - Marketing Analytics

Key Responsibilities

• Work closely with marketing, product, and business stakeholders to translate business problems into analytical frameworks and solutions
• Perform end-to-end analytics lifecycle ownership:
• Problem definition
• Data extraction & transformation
• Analysis & modeling
• Insight generation & presentation
• Use SQL (mandatory) to extract, manipulate, and analyze large-scale datasets
• Build and maintain interactive dashboards (Tableau or similar BI tools – mandatory) for campaign tracking, performance monitoring, and MIS reporting
• Analyze campaign performance across acquisition, engagement, and retention funnels and recommend optimization strategies
• Support customer segmentation, targeting, personalization, and churn analysis initiatives
• Develop and track key marketing KPIs such as conversion, retention, churn, CLTV, and ROI
• Collaborate with cross-functional teams to ensure insights are translated into business actions and measurable impact

Required Skills & Experience

• 1–2 years of experience in analytics / data science / customer and product analytics.
• SQL – Mandatory (strong proficiency expected)
• Experience working in cross-functional environments with stakeholders
• Exposure to analytics use cases (campaigns, segmentation, retention, CLTV); experience in financial services / fintech / lending domain is a plus
• Dashboarding / BI Tools – Mandatory (Tableau preferred)
• Python – Working knowledge (pandas, numpy; exposure to modeling preferred)
• Strong analytical thinking with understanding of statistics, A/B testing, and data interpretation
• Experience working with large datasets (structured/unstructured) and building automated reporting pipelines is preferred