Digital Marketing Reporting Analyst (Marketing Data Analyst - Remote) (India)

As a Digital Marketing Reporting Analyst at Black Rock Digital, your role will involve collecting, analyzing, and interpreting marketing data to support strategic decision-making and performance optimization across multiple digital channels.

Your responsibilities will include:

• Collecting, consolidating, and validating data from various sources such as Google Ads, Meta Ads, analytics platforms, CRM systems, and marketing databases to ensure accuracy and consistency in reporting systems.
• Analyzing marketing campaign performance metrics like CTR, CPC, conversion rate, CPA, CPL, ROAS, and ROI across digital channels to identify trends, performance gaps, and optimization opportunities.
• Developing and maintaining automated dashboards and performance reports using tools like Power BI, Tableau, or Google Data Studio to present actionable insights to internal stakeholders.
• Supporting A/B testing analysis, measuring campaign experiments, and assisting in interpreting test results to scale winning strategies.
• Assisting in building forecasting models and predictive analysis reports to support campaign planning and performance projections.
• Collaborating with marketing, sales, and strategy teams to align reporting insights with business goals and effectively communicate findings to technical and non-technical stakeholders.

Qualifications required for this role include:

• 3-5 years of experience in digital marketing reporting, marketing analytics, or performance reporting roles.
• Strong experience with Google Analytics (GA4), Google Tag Manager, and advertising platform reporting.
• Hands-on experience with data visualization tools such as Power BI, Tableau, or Looker Studio.
• Working knowledge of SQL, Excel (advanced), Python, or R for data analysis preferred.
• Strong analytical thinking, attention to detail, and reporting accuracy.
• Excellent English communication and presentation skills.
• International client reporting experience preferred.

If selected, you will have the opportunity for permanent remote work with global clients, exposure to international performance marketing campaigns, and long-term career growth in a data-driven marketing environment. Please ensure that you meet the mandatory company requirements and are willing to commit to the terms outlined in the job description and the offered salary range. As a Digital Marketing Reporting Analyst at Black Rock Digital, your role will involve collecting, analyzing, and interpreting marketing data to support strategic decision-making and performance optimization across multiple digital channels.

Your responsibilities will include:

• Collecting, consolidating, and validating data from various sources such as Google Ads, Meta Ads, analytics platforms, CRM systems, and marketing databases to ensure accuracy and consistency in reporting systems.
• Analyzing marketing campaign performance metrics like CTR, CPC, conversion rate, CPA, CPL, ROAS, and ROI across digital channels to identify trends, performance gaps, and optimization opportunities.
• Developing and maintaining automated dashboards and performance reports using tools like Power BI, Tableau, or Google Data Studio to present actionable insights to internal stakeholders.
• Supporting A/B testing analysis, measuring campaign experiments, and assisting in interpreting test results to scale winning strategies.
• Assisting in building forecasting models and predictive analysis reports to support campaign planning and performance projections.
• Collaborating with marketing, sales, and strategy teams to align reporting insights with business goals and effectively communicate findings to technical and non-technical stakeholders.

Qualifications required for this role include:

• 3-5 years of experience in digital marketing reporting, marketing analytics, or performance reporting roles.
• Strong experience with Google Analytics (GA4), Google Tag Manager, and advertising platform reporting.
• Hands-on experience with data visualization tools such as Power BI, Tableau, or Looker Studio.
• Working knowledge of SQL, Excel (advanced), Python, or R for data analysis preferred.
• Strong analytical thinking, attention to detail, and reporting accuracy.
• Excellent English communication and presentation skills.
• International client reporting experience preferred.

If selected, you will have the opportunity for permanent remote work with global clients, exposure to international performance marketing campaigns, and long-term career growth in a data-driven marketing environment. Please ensure that you meet the mandatory company requirements and are willing to commit to the terms outlined in the job description and the offered salary range.