Digital Marketing Specialist (MBA in Marketing Preferred)

About the Role

Black Pagoda is seeking an experienced and strategic Digital Marketing Specialist to lead and optimize multi-channel marketing initiatives. This role requires a highly organized professional with strong B2B marketing expertise, conversion-focused thinking, and the ability to independently manage campaigns, automation systems, and digital growth strategies.

The ideal candidate should be capable of driving engagement, improving lead conversion, and supporting long-term customer acquisition efforts through data-driven marketing initiatives and automation-led workflows.

This is a fully remote independent contractor position requiring strong communication, accountability, and the ability to coordinate effectively with US-based teams and timelines.

Key ResponsibilitiesMarketing Campaign Management

• Plan, execute, and optimize SMS, email, and voicemail marketing campaigns
• Develop and manage campaign calendars and outreach strategies
• Monitor campaign performance and continuously improve engagement and conversion rates
• Conduct A/B testing and optimization for messaging, funnels, and workflows

Marketing Automation & CRM

• Build, manage, and refine automation workflows using Zoho CRM, Zoho Campaigns, and Go High Level
• Develop customer journey strategies and lead nurturing workflows
• Segment audiences and maintain CRM hygiene for effective targeting
• Create automated sequences for lead qualification, onboarding, follow-ups, and retention

Content & Social Media

• Create, schedule, and manage social media content across platforms
• Write and publish SEO-optimized blog posts and website content
• Use AI tools such as ChatGPT, Claude, and Canva to generate and enhance marketing content
• Create basic marketing visuals and creatives when required

Analytics & Reporting

• Monitor campaign KPIs including open rates, click-through rates, conversion rates, and ROI
• Prepare analytical reports with actionable insights and recommendations
• Track lead flow and conversion performance across campaigns and channels
• Identify opportunities for growth, optimization, and customer retention

Strategic Contribution

• Collaborate with internal teams to support digital marketing initiatives and lead generation efforts
• Contribute strategic ideas focused on growth, retention, and conversion optimization
• Stay updated on digital marketing trends, automation tools, and AI-powered marketing technologies

Required Qualifications & Experience

• MBA in Marketing or a related field from a reputed institution preferred (candidates from IIMs, XLRI/Xavier School of Management, and other premier business schools will be given preference)
• 3–4 years of professional experience in digital marketing, preferably in B2B environments
• Strong expertise in Zoho CRM, Zoho Campaigns, and Go High Level automation systems
• Proven experience with SMS, email, and voicemail outreach campaigns
• Strong understanding of marketing automation, funnels, customer journeys, and lead conversion strategies
• Experience in social media management and SEO-focused content creation
• Familiarity with AI-powered productivity and content tools
• Strong analytical, reporting, and strategic thinking skills
• Ability to work independently and coordinate effectively with US-based timelines

Preferred Skills

• Experience managing lead nurturing workflows and CRM segmentation
• Understanding of conversion rate optimization (CRO) principles
• Strong copywriting and campaign messaging abilities
• Ability to interpret campaign data and make performance-driven decisions
• Strong communication and project coordination skills
• Experience working in remote or international team environments

What We’re Looking For

• A proactive and self-driven marketer who can take ownership of campaigns
• Someone who combines creativity with analytical thinking
• A professional who understands both brand communication and performance marketing
• A candidate comfortable working independently in a fast-moving remote environment
• Strong attention to detail and execution quality

Compensation

Applicants must clearly mention their expected monthly compensation in their application.

Contract Type

Independent Contractor (Remote)

How to Apply

Apply Directly on Indeed with answers or

Send your resume, portfolio, and a short introduction — including your expected salary — to:

hr@blackpagoda.com

Important:

Applicants must use the exact subject line below while sending the application email:

Subject: Digital Marketing Specialist

Pay: ₹10,056.68 - ₹41,035.32 per month

Benefits

• Flexible schedule
• Work from home

Work Location: Remote