Content Strategist Job Description

This is a hybrid role in Richmond, VA. In-office days are Tuesday and Thursday. MWF is work from home. You will be on-site for client Content Days each month.

**Pre-screening questions are required; applicants who skip this step will not be considered for this role**

At Bellrae, we're building something founders have always needed: a team that handles their marketing so completely, they can finally focus on building the business and life they actually want (without sacrificing one or the other).

Creating this world takes people who care about the work as much as the people they're doing it for.

The Role

You are the type of person who can take client goals and translate them into social media content that moves people into action, and then walk into a content shoot and direct it with total confidence. You are obsessed with the best social media strategies that drive results.

We are looking for someone who understands how content influences decisions, builds trust, and drives action. "What do we need to say, to whom, and why?" That question doesn't keep you up at night. It's just how you think.

You'll own content strategy across assigned client accounts, building monthly plans that map to the buyer journey, reviewing what goes live, and leading on-site content days where you build the shot list, direct the client, and make sure we walk away with the best possible content.

You'll work closely with our Digital Marketing Coordinators and the Director of Brand & Marketing Strategy. The social strategy lives with you. The standard is yours to set.

What You’ll Own:

• Monthly content strategies mapped to the awareness, consideration, and decision stages of the buyer journey
• Content plans, themes, and briefs that give the team clear, confident direction
• On-site content days: production plan, shot list, directing clients on camera, maximizing every hour
• Quality review of content before it ever goes live
• Performance review and strategy adjustments based on what's actually working
• Select client relationships: monthly calls, strategy presentations, and clear communication
• Social media results!

Who Thrives Here

People who can't turn in B-work because they're simply not wired for it. People who read a brief and immediately start thinking about what's missing. People who hold themselves to a standard no one had to set for them.

If you've ever watched a brand's content and thought "I know exactly what's wrong and how to fix it" - you're probably our person.

Why Bellrae

We're building a world where founders get to dream as big as they want and actually get there. Where marketing feels less like a burden and more like a launchpad. Where the people behind the brand never have to lose themselves in the process of growing it.

That vision only works if the people building it care deeply. We attract people who think differently - who see a problem and immediately want to solve it better than it's ever been solved before.

If you want a job that lets you clock in and coast, this isn't it. But if you want a seat at a table where your thinking shapes real outcomes for real business owners, and where the people around you hold the same standard you do, there's nowhere better.

Excellence here isn't the ceiling. It's the floor.

Qualifications

• 5+ years in content strategy, social media, or digital marketing
• Proven ability to build a strategy that converts, not just content that gets engagement
• Experience leading on-site content days and directing clients
• Confident communicator in a boardroom and behind a camera
• Organized and proactive - you build systems, not workarounds
• Based in Richmond, VA and available for monthly content days

Benefits

• Health insurance - Because taking care of you matters as much as the work you do.
• Paid time off - plus the last 2 weeks of the year - We close out December together - no guilt, no checking Slack, just real rest.
• Dedicated mental health days - Separate from your PTO. For the days when the most productive thing you can do is step away. We all need a break sometimes.
• Professional development budget - A dedicated allowance that's yours to spend, plus access to courses and resources we bring in for the team.
• Performance-based bonus - When you raise the bar and drive results, that gets recognized.
• Hybrid flexibility - In office Tue & Thu, home the rest of the week. Structure with room to breathe.

Pay: $50,000.00 - $55,000.00 per year

Benefits

• Health insurance
• Paid time off
• Professional development assistance

Application Question(s):

• How would you approach content strategy for a service-based business that isn’t generating leads from social media?
• How do you ensure content moves someone from awareness to becoming a paying client?
• When planning a month of content, how do you decide what topics should be created?
• On a scale of 1-10 how confident are you in your ability to lead client meetings?
• Tell me about a time you took full ownership of a content strategy and its results. What did you change and what was the outcome?
• How do you take a high-level strategy and turn it into actual content ideas and posts?
• What marketing agency or brand do you think does an exceptional job of turning ideas into content that actually moves buyers toward a decision? Why?
• Share with us 3 posts that you personally created that you are proud of:

Work Location: In person