Interim Content and Creative Lead (Temp, Part Time)

About Backblaze

Backblaze is the object storage leader in the open cloud movement, fueling customer success with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Together with our partners, we’re helping customers break free from the restrictive, overpriced legacy solutions that hold them back, and blaze forward with the full power of the open cloud in their hands.

Founded in 2007, we scaled the business with less than $3 million in outside funding until 2021, when we did a traditional IPO on the Nasdaq stock exchange. Today, Backblaze generates over $100m in revenue and is the leading specialized storage cloud - managing over three billion gigabytes of data storage for 500K+ customers in 175+ countries, including businesses, developers, IT professionals, and individuals.

But while there is a lot to celebrate in our past, there is almost as much opportunity ahead of us. We are seeking a Part-Time Interim Content & Creative Lead (Contract) to join our team!

What You’ll Do: 

We are seeking an experienced, strategic Content & Creative Lead to provide part-time coverage for our Sr. Manager of Content & Creative during a leave of absence. This role requires a seasoned content strategist and editorial leader who can manage a sophisticated multi-channel content engine, direct agency partners, steward the brand narrative, and ensure seamless cross-functional collaboration across Product Marketing, Communications, Growth, Sales, and Engineering.

The ideal contractor is highly organized, an excellent editor, comfortable working autonomously, and experienced in managing complex content workflows at a B2B SaaS or cloud company.

Key Responsibilities:

• Content strategy and roadmap ownership
• Maintain and execute the content strategy and roadmap across brand, product, SEO, and individual campaigns
• Prioritize incoming content needs from Marketing team, Sales, Estaff, and cross-functional partners. 
• Lead content coordination meetings and ensure clarity on priorities, timeliness, and ownership. 
• Manage and maintain the content calendar and marketing calendar in collaboration with Associate Editor.
• Editorial leadership and approvals
• Partner with content agency on ideation, outlines, drafts, revisions, and timelines.
• Serve as final editorial approver for high-impact content, both internal and agency-produced (blogs, reports, case studies, scripts, campaign assets, etc.
• Agency management
• Lead day-to-day communication, weekly syncs, project prioritization, and roadmap alignment with various agencies.
• Ensure content deadlines are met and deliverables match brand quality standards.
• Coordinate pitchable content opportunities and align messaging across PR and content; develop press briefing docs; partner with PR agency on timing and rollout for major content releases.
• Own email marketing roadmap for syndication campaigns; draft and deliver email copy and HTML; review performance.
• Approve SEO content optimizations, metadata updates, strategies, and other project deliverables; share monthly performance with marketing stakeholders.
• Campaign leadership
• Lead content strategy, asset development, and cross-functional coordination for Stats franchise, brand campaigns, and ABM campaigns.
• Manage asset workflows through agency partners. 
• Develop and/or approve campaign content (emails, landing pages, ads, social, reports, etc.).
• Conduct and distribute campaign retrospectives.
• Department leadership
• Serve as the primary content and creative liaison to the Marketing team, Sales, Engineering, and external agencies.
• Run weekly syncs with direct reports and guide their weekly priorities.
• Provide backup coverage for direct reports, including:
• Blog + social operations
• Creative request triage
• Campaign coordination
• Proofing/quality control
• Support internal creative asset review and approvals as-needed.
• Distribute weekly updates to marketi