Sr. GTM Analytics Manager

About Backblaze

Backblaze is the object storage leader in the open cloud movement, fueling customer success with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Together with our partners, we’re helping customers break free from the restrictive, overpriced legacy solutions that hold them back, and blaze forward with the full power of the open cloud in their hands.

Founded in 2007, we scaled the business with less than $3 million in outside funding until 2021, when we did a traditional IPO on the Nasdaq stock exchange. Today, Backblaze generates over $100m in revenue and is the leading specialized storage cloud - managing over three billion gigabytes of data storage for 500K+ customers in 175+ countries, including businesses, developers, IT professionals, and individuals.

But while there is a lot to celebrate in our past, there is almost as much opportunity ahead of us. We’re seeking an exceptional Sr. GTM Analytics Manager to play a key role in propelling the business forward through analytical forecasts and influential insights.

About the Role:

This is an individual contributor position and in this role, you will help build reports and dashboards to support our Marketing Team, revenue operations and FP&A. We’ll look for you to use your expertise in SQL, Tableau, Google Analytics, HubSpot and Salesforce to navigate Backblaze’s complex data environment. You’ll combine these technical abilities with your intuition and intelligence to produce insights and drive transformation as an Individual Contributor. In turn, you will be a trusted thought partner in driving impact at Backblaze.

What You’ll Do: 

• Aggregate data from various sources and build tables in Snowflake.
• Build and maintain reports and dashboards in Tableau, Looker, and PowerBI to monitor business performance and identify growth opportunity drivers.
• Own web and SEO reporting with Google Analytics and other tools, driving improvements to the capture and analysis of traffic to Backblaze web properties and providing important insights for content strategy.
• Conduct analysis across datasets from marketing, sales, product usage, and key revenue metrics to identify trends and actionable insights.
• Advise on and implement AI solutions to enhance operational efficiency and capabilities.
• Collaborate with operations and content strategists to develop and manage conversion rate optimization and A/B testing programs, fostering a culture of constant improvement. 
• Ensure the robustness of reporting by contributing to initiatives regarding our data tables, data sources, and dashboards across marketing and sales.
• Conduct deep analyses of business trends, and extract insights to support decision-making for marketing, sales, and finance teams.
• Partner with other colleagues in data analysis to align on consistent approaches, taxonomy, and understanding of responsibilities across the customer lifecycle.
• Align with marketing stakeholders where possible to elevate all aspects of data collection and measurement, establishing a view into marketing attribution and customer journeys.
• Serve as an internal thought leader to advocate for recommended practices, while evaluating and incorporating input from all stakeholders.
• Be a primary point of contact with external resources supporting various marketing initiatives.

The Right Fit:

• 6+ years working in a data analytics role, preferably in B2B SaaS or technology.
• 3+ years working with Google Analytics.
• Strong understanding of Salesforce objects.
• Understanding of Account-Based Marketing concepts and reporting needs.
• Proven analytical skills, including building visualizations and dashboards in Tableau.
• Ability to use AI to produce accurate and actionable data analysis.
• Advanced SQL abilities - ability to write queries to extract data from our data warehouse.
• Experience working with data using Snowflake, Tableau, HubSpot and Salesforce.
• Keen understanding of sales, marketing, and finance concepts and KPIs, including marketing engagement and attribution.
• Sharp attention to detail. The thoughtfulness, correctness, and defensibility of our analysis will be of utmost importan