Channel Product Marketing Manager

About AvePoint:  

Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25,000 customers worldwide rely on the AvePoint Confidence Platform to prepare, secure, and optimize their critical data across Microsoft, Google, Salesforce, and other collaboration environments. AvePoint’s global channel partner program includes approximately 5,000 managed service providers, value-added resellers, and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com. 

At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you! 

Overview 

We are seeking an experienced and dynamic Channel‑Focused Product Marketer to specialize in Systems Integrators (SIs), Value‑Added Resellers (VARs), and strategic partners like Microsoft—including cloud marketplaces. This role will define, build, and optimize Route‑to‑Market (RTM) and Go‑to‑Market (GTM) motions for each partner segment to accelerate growth, improve win rates, and enable channel-influenced motions for the Confidence Platform. You will craft segment‑specific narratives and assets, partner closely with Field Marketing globally to execute campaigns and events and continuously enable internal and external audiences on market trends, solution value and competitive threats relative to these channel segments. 

What will you be doing? 

As our Channel Product Marketer, you will own the partner‑segment GTM strategy for SIs, VARs, and strategic alliances (e.g., Microsoft), translating it into programs, assets, and enablement that drive pipeline and revenue. 

Your responsibilities will include: 

• Defining and optimizing RTM & GTM motions for SIs, VARs, and Microsoft (incl. marketplaces)—from positioning and packaging to activation and field readiness. 

• Building sell‑through motions for the Confidence Platform, including offer constructs, partner value narratives, and repeatable plays aligned to target buyer personas and verticals. 

• Developing segment‑specific assets (e.g., partner playbooks, solution briefs, message maps, pitch decks, use‑case kits, ROI/TCO calculators, marketplace listing copy, private‑offer templates, and co‑sell materials).