Medical Sales Representative - Western Canada

Medical Sales Representative – Western Canada

Division: Commercial

Job location: Remote (ON & QUE)

Hours: 40 hours per week, Monday to Friday

Employment type: Full Time

Salary: 73-90K A little about us

Aurora is proud to be a global leader in the cannabis industry. With a smart strategy, unmatched talent and focus on our long-term success, we believe we have a bright future. At Aurora, we’re passionate about helping patients improve their lives through high-quality premium medical cannabis under brands they can trust and rely on.

Our products, available across Canada, Europe, Australia, and New Zealand, include leading brands like Pedanios, IndiMed, San Raf, Tasty’s, Whistler, Greybeard and CraftPlant. Our diverse team works passionately across various roles, from manufacturing to corporate positions, and many more, united by our purpose: Opening the World to Cannabis. Enabled by science and empowered by people, for patients and consumers.

We collaborate globally, embrace change with courage, stay agile, and treat everyone with compassion. We live our values daily, making a meaningful impact on patients, communities, and our A-Team.

Job Summary

The Medical Sales Representative is responsible for managing and developing Aurora’s relationships within the medical cannabis channel, including medical clinics and other medical stakeholders such as healthcare practitioners, patient educators, and veteran support organizations. The role serves as the primary point of contact for assigned clinic accounts and supports the growth and sustainability of Aurora’s medical business through relationship management, product education, and clinic engagement.

The position focuses on enabling clinic partners to effectively support patient access to Aurora products by providing education on the company’s product portfolio, facilitating communication on product availability and updates, and supporting clinic level initiatives that contribute to patient acquisition and retention. The Specialist works closely with clinic teams to understand operational workflows, patient demographics, and prescribing practices in order to tailor engagement and support.

This role also gathers and communicates insights from clinics related to patient needs, prescriber sentiment, product performance, and competitive activity. These insights support internal stakeholders in informing commercial planning, forecasting, and product strategy. The Medical Sales Representative contributes to the consistent execution of Aurora’s patient first approach within the medical channel and supports alignment between clinic partners and Aurora’s medical and commercial objectives.

As the Medical Sales Representative you will provide:

Clinic Relationship Management and Growth

• Serve as the primary day to day contact for assigned medical clinics and medical channel partners.
• Build and maintain trusted relationships with clinic leadership, physicians, nurse practitioners, care coordinators, patient educators, and administrative staff.
• Understand clinic workflows, patient demographics, and operational challenges to tailor engagement strategies.
• Maintain regular touchpoints with clinics through scheduled visits, virtual meetings, and ongoing communication.
• Support clinic partners in achieving mutual growth objectives aligned with Aurora’s commercial strategy.
• Identify opportunities to expand Aurora’s presence within existing clinic networks.

Patient Acquisition and Retention

• Drive clinic level patient acquisition through educational engagement, targeted outreach, and collaboration with clinic teams.
• Support clinic staff in onboarding patients to Aurora’s medical platform and ensuring smooth patient access to products.
• Reinforce patient retention through
• Product reliability and supply consistency
• Veteran and patient support programs
• Service excellence and timely communication
• Ongoing education for clinic staff and patients
• Collaborate with clinics to identify and address barriers to patient enrollment or continued therapy.

Product Expertise and Clinical Education

• Serve as a subject matter expert on Aurora’s medical cannabis product portfolio.
• Deliver educational sessions to clinics and healthcare practitioners covering:
• Product formulations and formats
• Strain characteristics and therapeutic positioning
• Dosing considerations and patient use cases
• Product innovation and pipeline updates
• Ensure clinic teams understand Aurora’s product differentiators, supply stability, and patient support resources.
• Support the delivery of webinars, in-clinic training sessions, and educationa