Product Marketing & Growth Manager

Product Marketing & Growth Manager

Company: Ascentt AITek Pvt Ltd.

Location: Indore/Pune (India) | Flexibility for overlap with US time zones

Experience: 1-2 years in 0-to-1 / pre-PMF product marketing

Industry Focus: Manufacturing & Automotive (B2B Enterprise)

Target Markets: North America & Europe

Reports To: Market Lead

Employment Type: Full-time

Ascentt is a last mile enterprise AI solutions company specializing in the automotive and manufacturing verticals. We operate across North America and India, helping large manufacturers and automotive OEMs unlock value through data, AI, and intelligent automation. We are now launching proprietary B2B enterprise products and need someone to build zero‑to‑one product marketing from scratch.

Responsibilities

Product Marketing Strategy (0 to 1)

• Define positioning, messaging, and go‑to‑market narratives for Ascentt's enterprise AI products for manufacturing and automotive buyers.
• Develop and maintain buyer personas, competitive battlecards, and objection‑handling frameworks specific to the manufacturing/automotive vertical.
• Craft product launch playbooks covering pre‑launch buzz, launch execution, and post‑launch iteration.

Growth Experimentation & Demand Generation

• Design and execute multi‑channel experiments across LinkedIn, industry communities, email sequences, webinars, partner co‑marketing, and targeted events.
• Build a lightweight but rigorous experimentation framework: hypothesize, test, measure, iterate. Track CAC, MQL‑to‑SQL conversion, content engagement, and pipeline contribution.
• Own the social media presence (primarily LinkedIn) with a mix of thought leadership content, product storytelling, case studies, and industry commentary.
• Collaborate with Sales to create sales enablement collateral: one‑pagers, pitch decks, ROI calculators, and demo scripts.

Content & Thought Leadership

• Produce high‑quality written content: blog posts, whitepapers, industry POVs, customer success stories, and video scripts for CXO‑targeted campaigns.
• Work with the technical team to translate complex AI/data engineering capabilities into business‑outcome narratives that resonate with manufacturing and automotive leaders.
• Build and maintain a content calendar aligned to product launches, events, and industry cycles.

Analytics & Playbook Development

• Set up marketing analytics infrastructure (attribution, funnel tracking, content performance dashboards).
• Document every experiment, its results, and learnings into an internal marketing playbook that becomes the foundation for scaling the team.
• Report weekly on key metrics and provide actionable recommendations to leadership.

Qualifications

Must‑Haves

• 1–2 years of product marketing experience in a 0‑to‑1 or pre‑PMF environment (early‑stage startup, new product line within a larger company, or incubation team).
• B2B enterprise marketing experience, ideally selling into technical or operational buyers.
• Strong data orientation: comfortable with tools like HubSpot, Google Analytics, Mixpanel, or similar.
• Demonstrated understanding of the manufacturing and/or automotive industry.
• Excellent writing and storytelling skills.
• Self‑starter with founder‑level energy.

Strong‑to‑Haves

• Experience marketing data/AI/analytics products to enterprise buyers.Track record of building a social media following or thought leadership presence in a B2B context.Experience with ABM tools and strategies (Demandbase, 6sense, etc.).Exposure to enterprise sales cycles (6‑12+ months) and how marketing supports long‑cycle B2B deals.

Nice‑to‑Haves

• Prior work in or with automotive OEMs, Tier‑1 suppliers, or manufacturing enterprises.
• Experience running paid campaigns on LinkedIn Ads or programmatic platforms for B2B.
• Familiarity with CRM tools (Salesforce, HubSpot CRM) and marketing automation workflows.
• An existing network in the manufacturing/automotive/Industry 4.0 space.

Success Metrics

• First 30 days: product immersion, asset audit, 90‑day experiment plan.
• First 90 days: launch 3 marketing experiments, produce sales enablement materials, establish baseline metrics.
• First 6 months: at least one channel with repeatable, measurable pipeline contribution; documented playbook; successful event; growing owned‑media presence.