Role Overview: As an Email Marketing Manager / Email Content Strategist at Arrow Electronics Inc, you will be responsible for developing, implementing, and optimizing email marketing campaigns to drive engagement, conversions, and brand loyalty. Your role will involve strategic planning, audience segmentation, content creation, performance analysis, and ensuring compliance with email marketing best practices. Key Responsibilities: - Develop and execute email marketing strategies aligned with business goals - Collaborate with cross-functional teams (e.g., marketing, sales, product) to create targeted campaigns - Work with designers and copywriters to create compelling email content - Ensure email templates are visually appealing, mobile-friendly, and consistent with brand guidelines - Analyze customer data to segment audiences for personalized messaging - Use CRM tools to manage and refine email lists - Track and analyze key performance metrics (e.g., open rates, click-through rates, conversions) - Generate reports and provide actionable insights to improve campaign effectiveness - Conduct A/B tests to optimize subject lines, content, and design - Implement findings to enhance future campaigns - Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM) - Stay updated on industry trends and best practices - Utilize email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp) to automate workflows - Implement triggered campaigns based on user behavior - Partner with the analytics team to understand customer behavior and refine strategies - Work closely with sales teams to align email campaigns with broader business objectives Qualifications Required: - Bachelors degree in marketing, communications, or a related field - Proven experience in email marketing strategy and execution - Proficiency in email marketing platforms and CRM tools - Strong analytical skills and ability to interpret data - Excellent written and verbal communication skills - Knowledge of HTML, CSS for email design is a plus Additional Details: Arrow Electronics Inc, an award-winning Fortune 154 company and one of Fortune Magazines Most Admired Companies, guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2024 sales of USD 27.9 billion, Arrow develops technology solutions that improve business and daily life. The strategic direction of Arrow is "Five Years Out," a way of thinking about the tangible future to bridge the gap between what's possible and the practical technologies to make it happen. Note: This section may contain additional information about the company if provided in the job description. Role Overview: As an Email Marketing Manager / Email Content Strategist at Arrow Electronics Inc, you will be responsible for developing, implementing, and optimizing email marketing campaigns to drive engagement, conversions, and brand loyalty. Your role will involve strategic planning, audience segmentation, content creation, performance analysis, and ensuring compliance with email marketing best practices. Key Responsibilities: - Develop and execute email marketing strategies aligned with business goals - Collaborate with cross-functional teams (e.g., marketing, sales, product) to create targeted campaigns - Work with designers and copywriters to create compelling email content - Ensure email templates are visually appealing, mobile-friendly, and consistent with brand guidelines - Analyze customer data to segment audiences for personalized messaging - Use CRM tools to manage and refine email lists - Track and analyze key performance metrics (e.g., open rates, click-through rates, conversions) - Generate reports and provide actionable insights to improve campaign effectiveness - Conduct A/B tests to optimize subject lines, content, and design - Implement findings to enhance future campaigns - Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM) - Stay updated on industry trends and best practices - Utilize email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp) to automate workflows - Implement triggered campaigns based on user behavior - Partner with the analytics team to understand customer behavior and refine strategies - Work closely with sales teams to align email campaigns with broader business objectives Qualifications Required: - Bachelors degree in marketing, communications, or a related field - Proven experience in email marketing strategy and execution - Proficiency in email marketing platforms and CRM tools - Strong analytical skills and ability to interpret data - Excellent written and verbal communication skills - Knowledge of HTML, CSS for email design is a plus Additional Details: Arrow Electronics Inc, an award-winning Fortune 154 company and one of Fortune Magazines Most Admired Companies, guides innovation forward for over 220,000 leading technology manufacturers and service provide