Head – Digital, Growth & Analytics (B2B)

About Angel One:

Angel One is one of India’s fastest growing fin-techs, on a bold mission to make investing simple, smart, and inclusive for every Indian. With over 3+ crore clients, we’re building at scale – and building for impact.

Our Super App helps clients manage their investments, trade seamlessly, and access financial tools tailored to their goals. We are working to build personalized financial journeys for our clients, powered by new-age tech, AI, Machine Learning and Data Science.

We're a builder's company at heart. You’ll have the space to experiment, the freedom to move with velocity, and the mandate to make bold, user-first decisions – every single day.

The vibe? Think less hierarchy, more momentum. Everyone has a seat at the table and a shot to build something that lasts.

Be part of a team that’s scaling sustainably, thinking big, and building for the next billion.

Why You'll Love Working at Angel One!

• Tech Systems that run at Scale: From AI to real-time data infra, you’ll work on tech that’s ahead of the curve and solve problems that truly matter.
• Build one of India’s Leading Fintech Platform: We’re not just disrupting finance – we’re shaping how billion Indians access wealth.
• Own It. Drive It. Scale It: You’ll have the freedom to lead, the resources to build, and the opportunity to leave your mark.
• Empowered Growth: We invest in your growth and empower you to explore your full potential.
• Exceptional Benefits: Our comprehensive benefits package includes health insurance, wellness programs, learning & development opportunities, and more.

Job Title: Head – Digital, Growth & Analytics

Location: Delhi / NCR

What you will do:

The Head – Digital, Growth & Analytics will be responsible for driving end-to-end digital growth, customer lifecycle management, and data-driven decision-making across the B2B business. This role combines full-stack digital ownership with advanced analytics leadership, enabling scalable acquisition, engagement, monetization, and retention of clients through integrated digital and data ecosystems.

The role will act as a strategic enabler for business growth, leveraging analytics, AI, and digital transformation to optimize performance across all levers of the B2B lifecycle.

Key Responsibilities:

Head of Digital

• Customer Lifecycle & Journey Design
• Own and architect end-to-end customer journeys across onboarding, activation, engagement, cross-sell/up-sell, retention, and reactivation.
• Identify key inflection points, drop-offs, and opportunity zones across the lifecycle.
• Drive omnichannel journey orchestration across app, web, CRM, partner ecosystem, and field channels.
• Implement experimentation frameworks (A/B testing, cohort analysis) to continuously optimize journeys.
• Content & Brand Strategy
• Build and lead the B2B content and brand function aligned to business objectives.
• Develop persona-based, funnel-stage content strategies mapped to lifecycle journeys.
• Establish measurement frameworks to track content effectiveness (engagement → conversion → revenue impact).
• Ensure consistent brand narrative and communication across all digital touchpoints.
• Digital Acquisition & Growth
• Own digital client acquisition strategy for the SB network across paid and organic channels.
• Optimize channel mix across performance marketing, SEO, ASO, partnerships, and growth loops.
• Build and scale organic acquisition engines for long-term cost efficiency and sustainability.
• Continuously improve CAC, LTV/CAC ratios, and conversion funnels.
• Refer & Earn (Growth Loop Ownership)
• Own end-to-end strategy, execution, and optimization of the Refer & Earn program.
• Maximize high-quality acquisition at minimal CAC through referral-led growth loops.
• Build fraud detection and misuse prevention frameworks.
• Drive continuous optimization via incentive design, cohort performance, and attribution analysis.
• SB Experience & NPS
• Own and drive SB (Sub-Broker) experience and satisfaction (NPS).
• Identify and address key experience pain points across digital and assisted journeys.
• Partner with product, ops, and field teams to improve experience-led retention and engagement.

Head of Analytics

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