Job Description

The Analytics, Investments and Marketing Enablement (AIM) team—part of Global Commercial Services Marketing (GCSM)—is the analytics engine that fuels acquisition, engagement, and retention across our Commercial business. AIM develops the data products, insights, and decisioning solutions that enable smarter marketing, more relevant customer experiences, and scalable enterprise growth.

This Director role sits within AIM and will lead Customer Acquisition Analytics for Corporate products, shaping how American Express uses data, advanced analytics, and emerging AI to transform our digital experience.

How will you make an impact in this role?

As the Director of Corporate Customer Acquisition Analytics, you will lead the strategy and development of best-in-class analytics and AI solutions that drive targeting strategies in Sales and Marketing and personalize experiences (including digital) for Commercial corporate customers across MYCA.. You will guide a team building solutions that leverage AMEX’s rich first-party data, dynamic intelligence, and the evolving AI & Gen AI capabilities.

This is a high-visibility leadership role that blends technical depth, innovation, and cross-functional influence, partnering closely with teams across Global Commercial Services, Enterprise Digital and Consumer and Decision Science partners.

Responsibilities

Key responsibilities include:

• Lead the vision and roadmap for Corporate Customer acquisition analytics, designing advanced targeting and personalization solutions that deliver relevant, high-impact experiences for Commercial customers.
• Develop modern data and ML-powered products, including identity resolution, propensity and targeting models, dynamic creative and incentive decisioning, and next-generation personalization capabilities.
• Explore and integrate emerging AI and GenAI techniques - such as intelligent customer journey optimization, semantic modeling and automated insights to enhance targeting precision and analytical productivity.
• Manage and mentor a high-performing team of managers and data scientists responsible for end-to-end targeting strategies and analytical solutions.
• Drive expertise in audience segmentation, experimentation, custom targeting and Investment optimization leveraging both AMEX and partner data assets to scale personalized acquisition strategies.
• Optimize funnel performance through data-driven experimentation, personalization of acquisition incentives, and continuous optimization of digital targeting strategies.
• Cultivate strong cross-functional partnerships across American Express to ensure strategic alignment, prioritization, and seamless execution of targeting initiatives.
• Champion innovation, bringing forward new ideas in digital analytics, advanced modeling techniques, Gen AI use-cases and scalable data automation that future-proof AMEX’s digital acquisition engine.

Qualifications

Minimum Qualifications

• Master’s Degree in a quantitative field (e.g., Finance, Engineering, Mathematics, Computer Science, Physics, Economics).
• Strong analytical and conceptual problem-solving ability with experience structuring and solving complex, ambiguous business challenges.
• Demonstrated ability to synthesize insights and influence senior stakeholders through clear, compelling storytelling.
• Proven leadership capability with a track record of developing talent, driving engagement, and fostering a collaborative, innovative team culture.
• Ability to work effectively across cross-functional organizations and guide high-impact initiatives from concept to implementation.

Preferred Qualifications

• Experience leading analytics or data science teams working on digital marketing, personalization, experimentation, or acquisition optimization.
• Strong understanding of the digital marketing ecosystem, including clickstream analytics, identity frameworks, data management platforms, and real-time decisioning systems.
• Familiarity with modern ML or GenAI techniques: such as advanced segmentation, uplift modeling, or LLM-assisted analytics and interest in applying emerging AI capabilities to improve digital targeting outcomes.
• Demonstrated success in managing complex analytical or technical projects, balancing strategy with execution while cultivating strong partnerships across business and technology teams.

About Us

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About The Team

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.