Product Marketing Manager

About the Role

The Product Marketing Manager, ASCEND works independently and collaboratively to execute department activities and drive strategic growth for A-LIGN’s audit management platform. In this role, you will be responsible for the execution of go-to-market tactics, messaging, and demand generation initiatives that define how our software is perceived in the market. As the Product Marketing Manager, you will provide exceptional creative strategies and deep B2B SaaS expertise to help the continued growth of our fast-paced company through the development of compelling narratives. A-LIGN will depend on you as the Product Marketing Manager to support cross-functional collaboration with Sales, Product Management, and Service Delivery to elevate our brand awareness and drive significant pipeline growth. 

Reports to

Director of Product Marketing 

Pay Classification

Full-Time, Exempt  

Responsibilities

• Craft compelling messaging frameworks for our audit management platform, A-SCEND 
• Develop enablement materials such as pitch decks, one sheets, battlecards, discovery guides, and objection-handling resources
• Engage regularly with customers to validate messaging and positioning, while proactively identifying emerging industry trends
• Serve as the internal marketing expert on the competitive technology and partner ecosystem to enable strategic programming and differentiated positioning   
• Maintain deep market awareness, including regulatory shifts and standard changes, and translate insights into actionable GTM strategies
• Collaborate cross-functionally with service delivery, sales enablement, sales, and marketing to execute integrated go-to-market plans