Paid Media Manager

• We’re seeking a performance-driven Paid Media Manager to lead our full-funnel paid media strategy and drive measurable growth across B2B channels
• This role combines strategic thinking with hands-on execution, focusing on continuous testing, optimization, and AI-powered innovation. You’ll own multi-million dollar budgets while pioneering new channel opportunities in the competitive private capital software space
• This role reports to the VP of Demand Generation
• Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion
• Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels
• Lead quarterly and annual media planning aligned with revenue goals and pipeline targets
• Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects
• Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels
• Continuously test new channels and ad formats to expand reach within private capital markets
• Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting
• Execute sophisticated bid management and budget optimization strategies to maximize ROAS
• Leverage AI tools daily for audience research, creative optimization, bid management, and performance analysis
• Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets
• Use machine learning tools for predictive audience modeling and campaign optimization
• Design and execute rigorous A/B and multivariate testing programs across all channels
• Test new ad formats, bidding strategies, audience segments, and creative approaches
• Implement incrementality testing and attribution modeling to measure true campaign impact
• Pioneer testing in emerging channels and platforms relevant to B2B audiences
• Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency metrics
• Build comprehensive reporting dashboards and provide actionable insights to leadership
• Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning
• How You’ll Work:
• Think full-funnel – understand how paid media drives awareness, consideration, and conversion across the buyer journey
• Operate with precision – manage budgets efficiently while maintaining aggressive growth targets
• Collaborate seamlessly with Product Marketing, Sales, Marketing Operations, and Creative teams
• Stay ahead of trends – constantly evaluate new platforms, ad formats, and optimization techniques
• Leverage data obsessively – make decisions based on performance data, not intuition

Benefits

• Grocery allowance
• Wellness allowance
• Retirement options
• Flexible PTO
• Education budget
• Health insurance