Marketing Specialist/Mgr

As a Marketing Manager / Marketing Specialist (Marketing Operations) at Adobe, you will play a crucial role in leading B2B marketing campaign management and marketing automation proficiency. Your responsibilities will include the following:

• Manage the full lifecycle of B2B marketing campaigns, ensuring scalability, high-quality, and data-driven results while adhering to Adobe's brand and operational standards. This involves overseeing planning, production, QA, deployment, and reporting.
• Collaborate with cross-functional teams (Sales, Product Marketing, Analytics, Content, Creative) to operationalize marketing strategies at scale.
• Maintain Adobe marketing guidelines, naming conventions, governance, and standard procedures in campaign execution.

In terms of MarTech & Automation, you will be expected to:

• Utilize tools such as Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP), Marketo Engage, and Workfront to manage customer journeys and segmentation.
• Enable personalization and automation through audience segmentation, triggers, and cross-channel activations.

For AI & Gen AI Activation, your responsibilities will include:

• Drive Generative AI enablement for marketing use cases, content acceleration, and personalization at scale.
• Support internal teams with AI campaign ideation, automation frameworks, and experience in Adobe Firefly Services, Content Accelerator, and AI-enhanced campaign production.

Your role will also involve leveraging Data & Engineering Knowledge by:

• Demonstrating practical experience or solid knowledge of SQL for audience analysis, customer insights, and data validation.
• Utilizing data platforms like Databricks, Snowflake, or BigQuery for data transformation, activation pipelines, and customer data models.

Skills & Qualifications required for this role:

• 6-8+ years of experience in B2B campaign operations, marketing automation, or MarTech delivery roles.
• Expertise in campaign production, marketing governance, and automation workflows.
• Proficiency in data segmentation, data validation, and audience activation.
• Knowledge of SQL is required; Python is a plus.
• Experience with the Adobe ecosystem (AJO, AEP, Marketo, Workfront) is preferred.
• Passion for AI enablement in marketing and scaling personalization.

As part of the Core Values at Adobe, the ideal candidate should:

• Be customer-obsessed
• Lead with integrity
• Build collaborative partnerships
• Have a bias for action
• Drive innovation and AI adoption
• Empower teams to build and scale with confidence

If you are looking to work with modern marketing technology powered by artificial intelligence, drive impactful global campaigns, and collaborate in a culture built for creativity, innovation, and customer experience, then Adobe is the place for you. Adobe is an Equal Employment Opportunity employer and aims to make Adobe.com accessible to all users. As a Marketing Manager / Marketing Specialist (Marketing Operations) at Adobe, you will play a crucial role in leading B2B marketing campaign management and marketing automation proficiency. Your responsibilities will include the following:

• Manage the full lifecycle of B2B marketing campaigns, ensuring scalability, high-quality, and data-driven results while adhering to Adobe's brand and operational standards. This involves overseeing planning, production, QA, deployment, and reporting.
• Collaborate with cross-functional teams (Sales, Product Marketing, Analytics, Content, Creative) to operationalize marketing strategies at scale.
• Maintain Adobe marketing guidelines, naming conventions, governance, and standard procedures in campaign execution.

In terms of MarTech & Automation, you will be expected to:

• Utilize tools such as Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP), Marketo Engage, and Workfront to manage customer journeys and segmentation.
• Enable personalization and automation through audience segmentation, triggers, and cross-channel activations.

For AI & Gen AI Activation, your responsibilities will include:

• Drive Generative AI enablement for marketing use cases, content acceleration, and personalization at scale.
• Support internal teams with AI campaign ideation, automation frameworks, and experience in Adobe Firefly Services, Content Accelerator, and AI-enhanced campaign production.

Your role will also involve leveraging Data & Engineering Knowledge by:

• Demonstrating practical experience or solid knowledge of SQL for audience analysis, customer insights, and data validation.
• Utilizing data platforms like Databricks, Snowflake, or BigQuery for data transformation, activation pipelines, and customer data models.

Skills & Qualifications required for this role:

• 6-8+ years of experience in B2B campaign operations, marketing automation, or MarTech delivery roles.
• Expertise in campaign production, marketing governance, and automation workflows.
• Proficiency in data segmentation, data validation,