Marketing Automation Specialist Malvern, PA (Onsite) Contract

Role: Marketing Automation Specialist

Location: Malvern, PA - Onsite form day 1

Long Term Contract

Must Have Skills: MarTech, RedPoint, Oracle/SQL, CDP

Required Technical Skill Set

• Desired overall IT Experience Range: 8-10 Years
• Domain Experience: Banking/Finance
• Proven hands-on experience with the Redpoint marketing automation platform
• Strong proficiency in Oracle/SQL, including data segmentation and targeting logic
• Good understanding of Customer Data Platforms (CDP) and omnichannel marketing workflows

Responsibility of / Expectations from the Role

• Design, implement, and optimize omnichannel marketing campaigns using Redpoint
• Manage advanced segmentation, targeting, and personalization strategies
• Build, monitor, and maintain customer workflows and journey orchestration
• Conduct A/B testing and analyze campaign performance metrics to drive optimization