Head Marketing and Communication | Noida NCR | Real Estate Co, |

Role and Position: Head Marketing and Communication

Exp 10-20 Years

Job Location: Noida

Reporting To: Director / CEO

Role Objective: We are seeking to hire a dynamic and strategic Leader to lead our Marketing and Communication domain with extensive experience in the real estate sector. you will be leading 360 marketing initiatives, manage agency partnerships, strengthen brand positioning, and drive lead generation through integrated marketing campaigns. The role requires strong project awareness, media planning expertise, and the ability to execute impactful branding, PR, and digital initiatives.

Key Job Role and Responsibilities

Strategic Marketing & Branding

• Develop and execute 360-degree marketing strategies for real estate projects.
• Build and strengthen brand positioning and brand storytelling across all channels.
• Ensure consistent brand communication aligned with company vision and project positioning.
• Drive innovative marketing initiatives to enhance brand visibility and market recall.

Agency & Vendor Management

• Manage and coordinate with creative, media, digital, and PR agencies.
• Evaluate agency performance and ensure deliverables meet quality and ROI expectations.
• Negotiate contracts and manage marketing budgets effectively.

Project Awareness & Campaign Execution

• Develop marketing strategies based on project positioning, target audience, and market trends.
• Plan and execute project launches, site events, channel partner meets, and promotional events.
• Ensure effective on-ground branding and marketing collaterals.

Media Planning & ROI Management

• Develop data-driven media plans across ATL, BTL, and digital platforms.
• Monitor campaign performance and optimize spends to achieve maximum ROI.
• Track and analyze key marketing metrics and reporting.

Digital Marketing & Lead Generation

• Lead digital initiatives including SEO, SEM, social media, performance marketing, and automation.
• Develop lead generation campaigns and optimize conversion funnels.
• Ensure effective CRM integration and lead tracking.

Public Relations & Corporate Communication

• Manage PR activities including press releases, media relations, and brand visibility.
• Oversee corporate communication and reputation management.
• Build strong relationships with media and industry stakeholders.

Content Development & Communication

• Oversee development of compelling content, brochures, presentations, and digital assets.
• Ensure impactful storytelling to highlight project USP and brand value.
• Maintain consistency in messaging across platforms.

Key Skills & Competencies:

• Strategic thinking & leadership
• Strong understanding of real estate market dynamics
• Brand building & storytelling expertise
• Media planning & ROI optimization
• Digital marketing & lead generation expertise
• PR & corporate communication management
• Vendor & agency management
• Event planning & execution
• Analytical & data-driven decision making

Key Performance Indicators (KPIs)

• Lead generation & conversion efficiency
• Brand visibility & market positioning
• Campaign ROI & cost optimization
• Project awareness & launch success
• Digital engagement & performance metrics