Senior Content Writer & Editor (Global Gyms Segment) (Hyderabad)

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!

Our Values

Best Life

We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.

Growth Mindset

We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.

One Team

From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.

INTRODUCTION:

We are looking for a creative content marketer to join our global content marketing team as Senior Content Writer & Editor . You’ll plan and create longform, full-funnel content that inspires engages, and converts our diverse global audience of personal trainers, studio owners, fitness club operators, and more. You’ll join a fully remote team of content marketers and report to the Senior Content Marketing Manager.

WHAT YOU’LL DO:

• Lead a team of 2 content writers in Hyderabad and act as the key liaison with the Senior Content Marketing Manager and other key content marketing team members.
• Oversee global blog production, publishing, and SEO optimization.
• Operationalize planning and production of longform content that speaks directly to ICPs and represents the ABC brand, for a variety of websites.
• Put your creativity and writing chops to work by briefing and writing high-impact copy in all different shapes and sizes (web copy, emails, blog posts, guides, one-pagers, case studies, webinars, landing pages, sales collateral, and more).
• Act as a champion of our brand and products by reviewing and editing content, ensuring accuracy and integrity in our writing, and looking for opportunities to improve and optimize every content item.
• Conduct keyword research and analysis on SEMRush and identify keyword opportunities for targeted SEO strategies, across web, blog, YouTube, and social, to steadily improve ranking and increase organic traffic.
• Use AI tools like Enterprise ChatGPT to build content operations systems that increase efficiency and remove ambiguity in both product knowledge and brand alignment.
• Work with internal and external SMEs including customers and partners to collect insights and turn them into powerful content.

OTHER RESPONSIBILITIES:

• Contribute to content projects beyond publishing content including research, strategies, and administrative tasks to keep our websites healthy and up to date.
• Collaborate with our designers to create graphics and visuals that support and enhance your content.
• Edit and review content created by other teams or content contributors (a chance to show us your eagle-eyed grammar skills).
• Support measurement and reporting for the performance of content and assist in developing strategic ways to constantly improve performance and better leverage content to achieve our goals.

WHAT YOU’LL NEED:

• 5–8 years experience in B2B SaaS content marketing.
• Candidates with experience contributing to inbound marketing strategies and SEO/AEO organic engines will be prioritized.

AND IT'S GREAT TO HAVE:

• Fitness industry experience
• Tools like Wordpress, Asana, Microsoft Suite, Slack, ChatGPT Enterprise or other content production AI tools
• SEMRush or Ahrefs, Hubspot

WHAT’S IN IT FOR YOU:

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
• Time Off – competitive PTO plans with 15 Earned accrued leave, 12 days Sick leave, and 12 days Casual leave per year
• 11 Holidays plus 4 Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
• Group Mediclaim insurance coverage of INR 500,000 for employee + spouse, 2 kids, and parents or parent-in-laws, and including EAP counseling
• Life Insurance and Personal Accident Insurance
• Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
• Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
• Support for working women with financial aid towards crèche facility, ensuring a safe and nurturing workplace for their little ones while they focus on their careers

At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION : ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn .

About ABC Fitness

ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.

From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together. Learn

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