Director, Performance & Paid Media (AI-Native)

1Password is growing. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing.

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

The Director, Performance Marketing will report to the VP of Demand Gen & Growth and is accountable for the overall performance marketing strategy and outcomes that drive 1Password's sales-led growth (SLG) and product-led-growth (PLG). You'll lead a team of high performers running the paid programs that deliver pipeline and drive revenue, with full accountability for where the money goes and what it produces. On the PLG side, you will focus on both B2C and B2B motion, driving acquisition to product sign-ups at incredible velocity globally for the absolute category leader in consumer and business password managers. For SLG you will be generating demand across IT, Security, and Engineering buyer persona in SMB, Comm, and Enterprise with a sharp focus on North America and EMEA.

But here's what makes this role even more interesting: We're not looking for someone to manage the existing playbook. We're looking for someone who wants to rewrite it!

AI is changing what's possible in performance marketing, and we want a leader who's already operating with that mindset. Not someone who's read about it, but someone who's living it. Someone who's rethinking team workflows, channel strategies, and measurement approaches with AI as a core part of how the work gets done.

As a key member of the Growth leadership team, you will set the long-term strategic direction for paid channels, champion an AI-forward culture across the team, and ensure performance marketing investments are aligned with 1Password's broader business objectives. This leader operates at the intersection of strategy, deep performance marketing domain expertise, and technology, balancing bold long-range thinking with the operational rigor needed to deliver measurable results across a global, multi-channel paid portfolio.

How we’re using AI today

On the Marketing team, we’re growing our AI capability together and redesigning how work gets done. We’ve built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context-switching, and surface the right information at the right time. AI helps us coordinate, execute, and uncover insights faster so we can spend more time on what’s most important: performance, judgement, and driving the future of 1Password.

This is a remote opportunity within Canada and the US.

What we're looking for

• 10+ years in B2B performance marketing or demand generation, with a track record of hitting pipeline and revenue contribution targets, not just managing programs.
• Demonstrated results using AI in a marketing context, specific examples of where you applied it, what changed, and what it produced.
• Proven success scaling paid programs in B2B SaaS that you can point to with real numbers.
• Deep channel expertise across paid social (LinkedIn, Meta, Reddit, etc.), paid search, programmatic, content syndication, and traditional media with results to back it up at each layer.
• Experience managing inside a sales-assisted or enterprise GTM motion, where the handoff to Sales is as important as the lead itself.
• A history of building teams that grow, retain top talent, and consistently deliver.
• Experience with AI agent frameworks or LLM-powered marketing workflows at a practical level.

What you can expect:

STRATEGIC LEADERSHIP

• Deliver a clear, multi-year performance marketing strategy that directly maps to 1Password's PLG revenue and SLG pipeline targets, with measurable milestones the team is accountable to.
• Drive quarterly and annual plans that show exactly where the budget is going, what outcomes are expected, and how you'll adjust when reality diverges from the plan.

LEAD AI-FORWARD THINKING AND EXECUTION

• Drive meaningful improvements in team output and efficiency by deploying AI tools across campaign planning, creative testing, audience development, and performance analysis.
• Reduce time-to-insight and time-to-action on campaign performance by embedding AI-enhanced analytics into daily and weekly workflows.

OWN PAID CHANNELS END TO END

• Deliver pipeline contribution from paid channels that meets or exceeds targets across paid social, paid search, programmatic, content syndication, and emerging channels.
• Build a full-funnel channel portfolio with clear evidence of how each channel contributes at awareness, consideration, and conversion.
• Own weekly and monthly performance reporting that tells a story beyond the numbers, so stakeholders understand what's driving results and what decisions need to be made. Use AI to continuously update and broadcast your analysis.
• Build a test-and-learn rigor that moves the team away from gut-driven decisions toward evidence-backed investment choices over time.

BUDGET MANAGEMENT

• Deliver accurate budget forecasts with variance explanations, and build a track record Finance and the executive team can rely on.
• Leverage planning models and agentic AI to make budget allocation decisions that improve efficiency metrics (CPL, CAC, pipeline ROI) year over year, not just conduct traditional spend management.
• Produce clear, honest budget recommendations when things aren't working, including when that means reallocating away from a favored channel or approach.

TEAM LEADERSHIP

• Lead a team where each person knows what they're accountable for, has a clear development plan, and is continually growing their skillsets along with the business needs.
• Retain top performers by creating an environment that challenges them, rewards results, and gives them meaningful work to do.
• Manage individuals, agents, and people who are managing their individuals and agents. Build a cohesive team culture based on human expertise, taste, and judgement combined with AI curiosity and ambition.
• Establish a team reputation within Marketing for producing work that is rigorous, fast, and genuinely tied to business outcomes.

USA-based roles only: The annual base salary for this role is between $168,000 USD and $252,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The annual base salary for this role is between $174,000 CAD and $261,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

This posting is for an existing vacancy.

Our culture

At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone https://blog.1password.com/inside-the-culture-powering-1passwords-next-chapter/. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.

How we work with AI

We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at 1Password.

This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process.

Our approach to remote work

We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.

What we offer

We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:

Health and wellbeing

👶 Maternity and parental leave top-up programs

🩺 Competitive health benefits

🏝 Generous PTO policy

Growth and future

📈 RSU program for most employees

💸 Retirement matching program

🔑 Free 1Password account

Community

🤝 Paid volunteer days

🏆 Peer-to-peer recognition through Bonusly

🌎 Remote-first work environment

*Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See here https://www.ashbyhq.com/downloadables/ashby-bias-audit-08-2024.pdf for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing this form https://jobs.ashbyhq.com/1password/automation-notice. For additional information see our Candidate Privacy Notice https://1password.com/files/candidate-privacy-notice.pdf.