Senior Brand Specialist

As a Senior Brand Specialist, you’ll help bring Best Buy’s brand to life by leading key initiatives from strategy through execution. In this highly collaborative role, you’ll work independently while partnering closely with the Brand Manager to deliver work that is thoughtful, impactful, and aligned with the Best Buy brand. In this role, the successful candidate is needed to be in the Greater Vancouver area, where we practice a remote first working model, leveraging in-person interactions for strategic, collaborative, and social purposes. Grow your career as part of our innovative brand marketing team as a Senior Brand Specialist! What you’ll do: Lead end-to-end execution of Best Buy Express marketing initiatives, including annual planning, campaign development, and stakeholder alignment. Manage brand partnerships, activations, sponsorships, and special projects. Develop marketing briefs and partner with creative, media, retail marketing, content, digital media, and external agencies to bring campaigns to life. Own project timelines, budgets, approvals, and campaign execution. Represent the Brand team in cross-functional meetings and working teams. Analyze campaign results, develop recommendations, and identify opportunities for continuous improvement. Support development of annual brand plans and go-to-market strategies. Act as a brand steward, ensuring work aligns with brand standards and strategic objectives. What we're looking for: 5+ years of experience in a fast-paced marketing or retail environment, including strategic planning and brief writing. 3+ years of project management experience. Strong marketing acumen with the ability to translate business objectives, customer insights, and brand strategy into actionable plans. Demonstrated ownership and accountability, with the ability to independently drive projects forward and follow through. Skilled at building trust, influencing stakeholders, and aligning cross-functional teams toward shared goals. Strategic thinker who understands broader business and brand impacts beyond immediate campaign execution. Highly organized project leader able to manage multiple priorities, timelines, budgets, and stakeholders. Proficiency with Microsoft Office Suite, Google Workspace, AI tools, and project management platforms such as Workfront, Asana, Monday, or Jira. Experience using marketing reporting and analytics tools, with strong presentation development and storytelling skills. Experience with telecom, consumer electronics, or national retail brands is a bonus. Why you’ll love it here: Remote-first work environment. Employee discounts on awesome tech. Flexible health benefits and wellness program. Development opportunities to build new and transferable skills. About Best Buy Canada As Canada's destination for the coolest tech, Best Buy offers one of the best work environments in the country! Our culture is one of inclusivity and belonging and provides employees with an environment where they can bring their whole selves to work. We believe in a fair and inclusive hiring process. We encourage you to apply if you may not meet all the requirements. Join our amazing team! We are looking for people just like you. Annualized Compensation Range $85,000.00 - $96,000.00 Starting pay offered will consider skills and experience. Your pay can grow as you build your career with us. Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3 This posting is for a vacancy. At Best Buy Canada, we bring tech to life – and make it fun! We are one of Canada’s largest and most successful retailers, operating the Best Buy, Best Buy Mobile, Best Buy Express, and Geek Squad brands. We offer consumers a unique shopping experience with the latest technology gadgets, entertainment products, and an expanded assortment of lifestyle products. We have one of the best work environments in the country! Our culture is one of inclusivity and belonging and provides employees with an environment where they can bring their whole selves to work. When you’re part of our team, you’ll get amazing discounts and promotional pricing on everything from TVs and refrigerators to luggage and furniture. You’ll get a sneak peek at the newest tech devices before they hit the market! Employment opportunities are available across Canada, including at our Canadian Headquarters (CHQ) in Vancouver, BC, our two distribution centres (one in the west and one in the east), and in many of our retail store locations from coast to coast. We believe we have the unique opportunity to help customers enrich their lives and pursue their passions with the help of technology. Join us today! Let’s talk about what’s possible.