Customer retention & engagement analyst

Hiring: Digital Marketing Associate- Email and Whatsapp Marketing Specialist

Location: Noida (Sector 68) | Onsite 6 days

Experience: 1–4 Years

CTC: ₹30k per month

We’re hiring for a fast-growing performance marketing agency working with leading D2 C brands (primarily on Shopify). If you’re someone who understands lifecycle marketing, automation flows, and retention strategy — this role is for you.

Key Responsibilities

Automation & Flow Management

• Build and optimize lifecycle flows: Welcome, Abandoned Cart, Post-Purchase, Win-Back, etc.
• Manage segmentation, triggers, conditional logic, and A/B testing
• Track and improve flow performance (open rate, CTR, conversions)

Whats App Marketing

• Execute broadcast campaigns via tools like Interakt, Wati, Ai Sensy, Gupshup
• Create and manage approved message templates (HSM)
• Build automated flows (abandoned checkout, reorder nudges, etc.)
• Monitor engagement metrics and reduce opt-outs

Email Marketing

• Plan monthly campaign calendar aligned with launches & sales
• Write/brief high-conversion email copy
• Manage ESP tools (Klaviyo, Mailchimp, Omnisend, etc.)
• Ensure list hygiene, deliverability, and performance tracking

Retention & Analytics

• Build dashboards: LTV, repeat rate, churn, cohort analysis
• Create RFM segmentation and re-engagement strategies
• Align CRM data with paid retargeting campaigns
• Optimize post-purchase journey

Tools & Platform Management

• Own CRM/ESP tools and Shopify integrations
• Troubleshoot automation and API issues
• Stay updated with platform and compliance changes

✅ Must-Have Skills

• 2–5 years in Email/Whats App/Automation Marketing
• Hands-on experience with D2 C brands (Shopify preferred)
• Strong command over at least one ESP (Klaviyo/Mailchimp/Omnisend/Web Engage)
• Experience with Whats App API platforms
• Data-driven mindset (segmentation, reporting, cohorts)
• Ability to write or guide conversion-focused copy

➕ Good to Have

• Agency experience (multi-client handling)
• RFM modelling knowledge
• Understanding of paid retargeting
• Basic HTML/CSS
• SMS marketing experience