Zenith is the ROI Agency.

Our more than 6,000 specialists across 95 markets deliver unmatched expertise in media, data, technology, commerce, and content. We place effectiveness at the heart of everything we do in order to tackle complex challenges, drive meaningful business results, and contribute to our clients’ growth. Zenith is part of Publicis Media, the media division of Publicis Groupe.

Over the past year, Publicis Media has transformed the way it does business. Whether by structuring our investment practices around data and digital or by bringing our strategy, data science, and research teams together under one structure, we are shaping Publicis Media into the media network of tomorrow—a network where you and I want to work.

Publicis Media Canada is proud to be certified Great Place to Work™ and recognized among the Best Workplaces™ for Today’s Youth. We offer continuous career development opportunities while fostering a diverse work environment that respects and values individual contributions and opinions.

We also offer our employees some of the most competitive benefits and incentive programs in the market. You will enjoy a minimum of three weeks of vacation upon hiring, extended Publicis holidays, office closures during holiday periods, a day off for your birthday, a free Headspace subscription, wellness and technology credits, and a leading retirement savings plan.

We are committed to delivering what matters to you personally, with the flexibility to choose and tailor programs to match your lifestyle.

Job Description

The Paid Social Specialist is a highly organized, detail-oriented, and team-focused individual with strong technical skills across paid social platforms, including Facebook/Instagram (required), Twitter (required), Pinterest (asset), and Snapchat (asset).

Social Specialists are responsible for assisting the Supervisor or Manager in the creation and execution of holistic social media plans for their brands. This role involves collecting and analyzing large volumes of marketing data related to clients and their competitors in order to determine advertising and media needs and ensure plans are properly executed and delivered. Plans typically include analysis and recommendations related to targeting, geography, scheduling, levels of support, strategic executions, and budgets.

In addition to managing the work of coordinators/analysts they may supervise, Social specialists are in daily contact with clients and collaborate closely with the Strategy and Investment teams.

Success in this role requires strong analytical skills, a solid understanding of consumers, creativity, negotiation skills, and exceptional attention to detail.

Responsibilities

• Assist the Supervisor/Manager in developing social media plan recommendations for assigned clients based on campaign objectives and target audiences
• Maintain regular communication with the Supervisor/Manager regarding brand and team status
• Build a positive client experience and maintain trusted relationships through daily communications
• Execute social media campaigns, including media buying on self-serve platforms and through managed services
• Ensure all assigned projects are executed according to approved plans
• Manage, analyze, and optimize social media placements throughout campaigns
• Collaborate with web analysts to produce campaign reports and ROI performance analyses
• Ensure all deliverables meet the highest standards of quality and accuracy
• Research, compile, and provide research documentation as needed
• Participate in assigned client meetings and presentations
• Proactively identify project-related issues, contribute to their resolution, and provide progress updates

Qualifications

• 1–2 years of experience in social media planning and buying
• Facebook Blueprint certification and/or other relevant certifications (asset)
• Knowledge of social media platforms and best practices for both organic and paid usage
• Proficiency in Microsoft Office, with advanced knowledge of Excel
• Strong analytical skills
• Strong quantitative abilities, including analytical capabilities and solid math skills
• Ability to use media research and reporting tools effectively
• Excellent written, verbal, and presentation communication skills
• Strong negotiation skills
• Impeccable attention to detail
• Excellent project management, problem-solving, and organizational skills
• Ability to work effectively in a team environment, manage multiple projects simultaneously, and meet tight deadlines under pressure

Benefits

• Extended public holidays: Enjoy added Mondays and Fridays around provincial holidays for four-day weekends, as well as office closures during Christmas and New Year’s Day
• Hybrid work model combining flexibility and collaboration
• Work Your World program, allowing you to work remotely for up to six weeks in any country where we operate
• Comprehensive group insurance, including medical, dental, vision, psychological, and paramedical coverage, salary insurance, and support for fertility and gender transition
• Internal support and assistance programs for fertility, gender transition, and cancer care
• Employer-matched RRSP plan

Zenith is an equal opportunity employer, and we encourage applications from all qualified individuals. Accommodations are available upon request at every stage of the interview and employment process for individuals with disabilities or medical needs.