PR Executive (Influencer Media Relations)

Location: Delhi (In-office) Salary Range: ₹3–5 LPA About the Role We are looking for a PR Executive with strong media and influencer network capabilities, particularly within the F&B and lifestyle space. This role will manage campaigns end-to-end, including media outreach and influencer collaborations. Key Responsibilities Build and maintain relationships with media, journalists, and influencers in F&B and lifestyle segments Execute PR campaigns including press releases, media pitching, and coverage tracking Manage influencer marketing campaigns end-to-end (paid barter) Coordinate with creators, negotiate deliverables, and ensure timely execution Assist in planning and executing events, launches, and brand activations Track and report campaign performance and coverage Work closely with internal teams to ensure brand alignment and delivery quality Ideal Candidate Profile 1–3 years of experience in PR / influencer marketing agencies Strong existing media and influencer connections in F&B and lifestyle Experience handling both paid and barter influencer campaigns Strong coordination and communication skills Detail-oriented with the ability to manage multiple campaigns simultaneously Success Metrics Quality and quantity of media coverage Influencer campaign execution efficiency Strength of media & influencer relationships Campaign delivery timelines and client satisfaction