Senior Email Design & Campaign Specialist

As a Senior Analyst at WNS (Holdings) Limited, you will be responsible for the role of Email Design & Campaign Specialist. Your primary focus will be on developing, executing, and optimizing email campaigns to engage target audiences, build customer loyalty, and drive conversions. This role will require a blend of creative skills in design and development, along with technical and analytical expertise in automation, segmentation, and performance tracking.

• *Key Responsibilities:**
• Design and build digital marketing responsive emails using Photoshop, Dreamweaver, and Email Marketing Tools such as Salesforce Marketing Cloud or Marketo.
• Resize, modify images, and upload them on live emails.
• Possess expertise in Photoshop, Dreamweaver, HTML/HTML5, CSS/CSS3.
• Handle cross-email accounts issues and debugging effectively.
• Manage end-to-end email campaign coordination for various customer touchpoints using marketing automation tools.
• Conduct A/B testing on different elements to optimize campaign performance and engagement rates.
• Provide training and assistance to stakeholders on Campaign Management systems and processes.
• Ensure editorial content is published according to guidelines.
• Act as Subject Matter Expert for related projects.
• Assist business in supporting additions and modifications of CRM content.
• *Qualifications:**
• Masters/bachelor's degree in Computers, Marketing, or a related field is typically required.
• Proficiency in the Japanese language is considered a plus.
• *Experience:**
• Proven experience in email marketing or digital marketing role, typically 2+ years, with a successful track record of campaign management.
• *Technical Skills:**
• Proficiency in email marketing platforms/automation tools such as AWS, Salesforce Marketing Cloud, Marketo, IVALDI.
• Basic knowledge of HTML and CSS for email customization and troubleshooting.
• Experience with graphic design tools like Adobe Creative Suite is advantageous.

In this role, you will play a crucial part in creating and executing email campaigns that contribute to the overall success of the company. Your expertise in design, technical skills, and campaign management will be instrumental in engaging customers and driving conversions effectively. As a Senior Analyst at WNS (Holdings) Limited, you will be responsible for the role of Email Design & Campaign Specialist. Your primary focus will be on developing, executing, and optimizing email campaigns to engage target audiences, build customer loyalty, and drive conversions. This role will require a blend of creative skills in design and development, along with technical and analytical expertise in automation, segmentation, and performance tracking.

• *Key Responsibilities:**
• Design and build digital marketing responsive emails using Photoshop, Dreamweaver, and Email Marketing Tools such as Salesforce Marketing Cloud or Marketo.
• Resize, modify images, and upload them on live emails.
• Possess expertise in Photoshop, Dreamweaver, HTML/HTML5, CSS/CSS3.
• Handle cross-email accounts issues and debugging effectively.
• Manage end-to-end email campaign coordination for various customer touchpoints using marketing automation tools.
• Conduct A/B testing on different elements to optimize campaign performance and engagement rates.
• Provide training and assistance to stakeholders on Campaign Management systems and processes.
• Ensure editorial content is published according to guidelines.
• Act as Subject Matter Expert for related projects.
• Assist business in supporting additions and modifications of CRM content.
• *Qualifications:**
• Masters/bachelor's degree in Computers, Marketing, or a related field is typically required.
• Proficiency in the Japanese language is considered a plus.
• *Experience:**
• Proven experience in email marketing or digital marketing role, typically 2+ years, with a successful track record of campaign management.
• *Technical Skills:**
• Proficiency in email marketing platforms/automation tools such as AWS, Salesforce Marketing Cloud, Marketo, IVALDI.
• Basic knowledge of HTML and CSS for email customization and troubleshooting.
• Experience with graphic design tools like Adobe Creative Suite is advantageous.

In this role, you will play a crucial part in creating and executing email campaigns that contribute to the overall success of the company. Your expertise in design, technical skills, and campaign management will be instrumental in engaging customers and driving conversions effectively.