At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.

We're looking for a Senior Performance Marketing Manager to join our Growth Marketing team and supercharge Webflow’s paid acquisition engine. In this role, you’ll own a multi-million dollar ad budget, drive efficiency and scale across paid channels and partner closely with Product, Data and Brand to unlock the next phase of Webflow’s growth. You’ll move fast, test relentlessly and turn insights into repeatable, scalable impact. 

About the role:

• Location: Remote (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  
  
• United States (all figures cited below are in USD and pertain to workers in the United States)
• Zone A: $154,000 - $185,000
• Zone B: $146,000 - $175,000
• Zone C: $138,000 - $166,000
• Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
• 152,000 - $183,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Application Information:
• Application deadline: applications accepted on an ongoing basis until position is closed and filled
• This posting is for an existing vacancy

• Reporting to the Senior Manager, Growth Marketing

As a Senior Performance Marketing Manager, you’ll … 

• Strategically scale paid marketing programs across platforms such as Google Ads, LinkedIn, YouTube, Microsoft Ads, Facebook, Instagram, Quora and more.
• Design and execute full-funnel acquisition strategies that maintain healthy unit economics and accelerate user growth.
• Identify and pursue opportunities that unlock new growth levers, with a strong focus on leveraging AI and personalization.
• Build, manage and optimize high-budget, data-driven paid acquisition campaigns.
• Create and prioritize a roadmap of growth experiments aimed at improving ROI and build strategies around driving revenue and MQLs.
• Collaborate closely with Creative and Data Science teams to produce new assets and deepen campaign insights.
• Monitor, analyze, and report on campaign KPIs, iterating strategy based on performance and business goals.

About you:

Requirements:

• 5+ years of experience in performance marketing or paid acquisition, preferably in high-growth B2B or SaaS environments.
• Managed 10+ million min. in annual paid media spend across multiple platforms with proven impact.
• Ability to analyze campaign data, extract insights, and refine campaign strategies.

You’ll thrive as a Senior Performance Marketing Manager if you:

• Bring a growth mindset, are comfortable with ambigu