Senior Frontend Engineer (Shopify / Headless Commerce)

About Watch Gang

Watch Gang, founded in 2016, is the world’s largest watch club, with over 1.5 million watches delivered globally. Our mission is to make watch collecting exciting and accessible.

Members receive a watch each month worth more than their membership, plus entry into 3x weekly giveaways featuring brands like Rolex, TAG Heuer, and Seiko. To date, we’ve given away over $2M in Rolex watches.

The Role

We’re hiring a Senior Frontend Engineer to own and evolve our Shopify storefront as we transition from a Liquid-based architecture to a more modern headless stack.

This is a high-impact role reporting directly to the CMO, sitting at the intersection of engineering, marketing, and revenue performance.

You’ll help scale a business that’s already working—modernizing the codebase, improving site performance, and driving measurable gains in conversion rate and user experience.

What You’ll Be Doing

Own the Storefront

• Lead development across our Shopify ecosystem (current Liquid architecture with planned transition to Hydrogen/headless)
• Influence frontend architecture decisions to support scalability, speed, and maintainability
• Partner with internal developers to evolve and modernize the codebase

Drive Conversion & Performance

• Optimize Core Web Vitals, Lighthouse scores, and mobile performance
• Identify and implement CRO opportunities across landing pages and key user flows
• Continuously improve load times, responsiveness, and UX across devices
• Build & Launch Fast
• Translate Figma designs into pixel-perfect, responsive experiences
• Ship landing pages, experiments, and features in collaboration with marketing and content teams
• Operate in a hybrid environment of sprint-based development and fast-moving ad hoc requests

Technical Leadership

• Act as a thought partner to marketing and business stakeholders, clarifying trade-offs and identifying opportunities
• Establish and maintain coding standards, documentation, and best practices
• Ensure high-quality, maintainable, and scalable frontend code

Coordinate Development Efforts

• Collaborate with internal developers and external agency partners when needed
• Review code and ensure all outputs meet performance and quality standards

What Success Looks Like

• Improved conversion rates across landing pages and core funnels
• Faster page load times and strong Core Web Vitals
• Consistently high-performing mobile experience
• Increased velocity of high-quality page and feature launches
• A modernized, maintainable frontend codebase ready for headless scaling

Current Environment

• Shopify (Liquid today, Hydrogen/headless planned)
• React / Remix (target architecture)
• GraphQL Storefront API
• Figma-driven design workflow
• ERP integration with storefront
• A/B testing capabilities in development
• Cross-functional collaboration with:
• Marketing (PM ownership)
• Design (in-house)
• Content team
• Internal developers

Who You Are

• 5+ years of frontend development experience, ideally in e-commerce
• Strong expertise in JavaScript/TypeScript, React, and modern CSS (SASS or equivalent)
• Deep experience with Shopify (Liquid + familiarity with headless/Hydrogen + Storefront API)
• Proven track record improving performance (Core Web Vitals, SEO, mobile-first optimization)
• Strong eye for detail and ability to translate design into high-fidelity UI
• Comfortable owning projects end-to-end in a fast-paced, marketing-driven environment
• Experience collaborating with internal teams and external developers/agencies
• Clear communicator who can work effectively with both technical and non-technical stakeholders

Why This Role Matters

This role directly impacts revenue.

You’ll shape how customers experience Watch Gang—from first click to conversion—while helping modernize the foundation of our storefront for the next stage of growth.

If you like building fast, improving what already works, and owning outcomes—not just tickets—this role is for you.