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Lead Marketing Analytics

VirtualVocations
Full Timelead
Manassas, Virginia, USPosted April 27, 2026

Job Description

A company is looking for a Lead Marketing Advanced Analytics professional.

Key Responsibilities

Lead advanced analytics initiatives to identify and monitor churn drivers for customer retention

Collaborate with cross-functional teams to design and evaluate retention campaigns and performance measurement frameworks

Analyze complex datasets to uncover trends and support data-driven business decisions

Required Qualifications

3 - 5+ years of experience in advanced analytics or a related field

Proven experience in churn analytics and customer retention strategies

Experience with predictive modeling and customer segmentation in a business environment

Bachelor's degree in a quantitative field; Master's degree preferred

Experience with large-scale datasets in cloud or big data environments

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