Paid Media Specialist

About Tower Steel Buildings

Tower Steel Buildings is one of Canada’s leading suppliers of pre-engineered, CSA certified steel buildings. From commercial warehouses and agricultural buildings to workshops and custom garages, we deliver competitively priced, high-quality structures engineered specifically for Canadian climates. With over 8 years of industry experience and a growing national footprint, we are scaling rapidly — and our marketing needs to scale with us.

We’re looking for a Paid Media Specialist to take ownership of our digital advertising efforts and directly fuel our company’s growth. If you thrive on data-driven decision making, enjoy optimizing campaigns for measurable ROI, and want to make a visible impact at a fast-growing company, this is the role for you

What You’ll Do

Campaign Management & Optimization

Plan, build, launch, and manage paid advertising campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram).

Monitor campaign performance daily, making data-informed adjustments to bidding strategies, audience targeting, ad creative, and budget allocation.

Conduct A/B testing on ad copy, creative assets, landing pages, and audience segments to continuously improve conversion rates and reduce cost-per-lead.

Strategy & Growth

Develop and execute a paid media strategy aligned with company revenue targets and seasonal demand cycles in the construction industry.

Identify new audience segments and market opportunities to expand our reach across Canada.

Manage and optimize monthly ad budgets to maximize return on ad spend (ROAS) and lead volume.

Reporting & Analytics

Build and maintain performance dashboards and deliver regular reports to leadership on KPIs including CPL, CPA, ROAS, CTR, and conversion rates.

Utilize Google Analytics (GA4), Google Tag Manager, and Meta Pixel/Conversions API to ensure accurate tracking and attribution.

Translate data insights into actionable recommendations for campaign and landing page improvements.

Collaboration

Work closely with the sales team to understand lead quality, close rates, and feedback loops that improve targeting.

Coordinate with designers and content creators to develop high-performing ad creative and landing page assets.

Stay current on platform updates, algorithm changes, industry trends, and competitor advertising activity.

What You Bring

Required:

5+ years of hands-on experience managing paid campaigns on Google Ads and Meta Ads (verifiable results preferred).

Demonstrated ability to manage monthly ad budgets of $5,000+ and optimize toward lead generation or e-commerce KPIs.

Strong proficiency with Google Analytics (GA4), Google Tag Manager, and conversion tracking setup.

Solid understanding of full-funnel digital marketing — from awareness through to conversion.

Analytical mindset with excellent attention to detail and comfort working with data and spreadsheets.

Strong written communication skills for ad copywriting and reporting.

Preferred (Assets):

Google Ads certification(s) and/or Meta Blueprint certification.

Experience in B2B, construction, manufacturing, or industrial sectors.

Familiarity with CRM systems and lead pipeline tracking.

Experience with landing page builders (Unbounce, Instapage, or similar).

Basic knowledge of SEO and how paid and organic strategies complement each other.

Education

Secondary School (required)

Marketing, Business, or Technical Degree/Diploma (preferred)

Job Type: Full-time

Job Type: Full-time

Pay: $60,000.00-$70,000.00 per year

Benefits

• Dental care
• Extended health care
• On-site parking

Ability to commute/relocate:

• Markham, ON L3R 3T7: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Write a brief summary of a paid media campaign you managed

that delivered strong results (platform, budget range, and key outcomes)

Experience

• HubSpot: 3 years (required)

Work Location: In person