Customer Advocacy & Storytelling Lead

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

We’re seeking a creative and strategic leader to drive customer advocacy and storytelling at Toast. This role partners closely with Sales, Marketing, Customer Success, and Product to elevate customer voices, support revenue-driving initiatives, and strengthen brand credibility through compelling customer stories.

A day in the life (Responsibilities): 

• Lead the strategy and ongoing evolution of Toast’s customer advocacy efforts.
• Identify, cultivate, and manage relationships with customer advocates across the business through recognition and engagement initiatives.
• Own and execute a cohesive customer proof strategy in partnership with key internal stakeholders.
• Ensure customer proof is easily accessible and effectively leveraged across go-to-market teams.
• Own the customer storytelling approach for internal and external events, including identifying customers, shaping narratives, and supporting customer participation.
• Partner with Sales to support customer storytelling and proof needs for priority opportunities.
• Ensure relevant customer examples and proof points are available to support high-impact, revenue-driving conversations.

What you'll need to thrive (Requirements):

• 6+ years in customer marketing, brand comms, or content-focused roles within B2B or tech
• A strong storyteller with excellent written and content development skills
• Comfortable partnering with Sales and cross-functional teams to support go-to-market priorities
• Able to manage multiple initiatives and navigate cross-functional work in a fast pace environment
• Passionate about elevating customer voices and driving impact through storytelling
• Well-organized, with a thoughtful, structured approach to customer advocacy and storytelling

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

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