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Senior Manager, Content Marketing

TigerConnect
Full Timesenior
Richmond, Virginia, USPosted 3 days ago

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Job Description

TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration platform – uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers.

Today, private practice doctor’s offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We’re a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.

TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration platform – uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers.

Today, private practice doctor’s offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We’re a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.

TigerConnect is seeking a strategic, creative, and results-driven

Senior Manager, Content Marketing . This leadership role will elevate our brand narrative, content engine, and storytelling across the entire buyer journey. Working closely with demand generation, product marketing, clinical, customer success and sales, youll help to drive awareness, engagement, and pipeline growth.

What You’ll Be Doing

Develop and own a unified content marketing strategy aligned with TigerConnect’s business and brand goals.

Oversee creation of high-impact content across formats including but not limited to: blog posts, case studies, ebooks, reports, videos, webinars, and more.

Coordinate closely with product marketing, demand gen, clinical, sales, and Customer Success to fuel campaigns, thought leadership, and brand initiatives.

Elevate TigerConnect’s brand voice, positioning, and visual identity across channels (owned, earned, and paid).

Lead customer marketing: advocacy programs, testimonials, and case study development.

Manage content calendar, ensuring timely execution and performance-driven editorial planning.

Define and track KPIs: engagement, reach, pipeline attribution, SEO rankings, and conversion metrics.

Conduct audience and competitive research to inform content themes and tactics.

Optimize content workflows and tools (CMS, marketing automation, analytics, SEO, social platforms).

What You Bring

8+ years of B2B SaaS marketing experience with a strong emphasis on content and customer engagement strategy.

Exceptional storytelling skills, with keen attention to messaging, design, and editorial quality.

Highly organized with strong project and time management skills; thrives in fast-paced environments.

Deep understanding of content distribution channels and best practices.

Experience in healthcare tech/digital health required.

Excellent written, verbal, and interpersonal communication skills.

Passionate about building content that educates, inspires trust, and drives demand.

Perks & Benefits We Offer:

Enjoy remote flexibility with teams across the US and globally - plus prime office space in El Segundo, California

Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match

Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge)

Our flexible time off lets you work hard and play hard—on your schedule

Join a mission-driven team committed to making a real impact in the world of healthcare

Our mission is to provide a healthcare communication solution that radically improves the way care is delivered. We’ve been recognized as one of the Best Places to Work in Los Angeles (2022, 2023, 2024, 2025, 2026), as well as on the list of Best Paying Companies (2022) with the Best Perks & Benefits (2022). Our team in Mexico was recognized as a Great Place to Work and Best Place

About TigerConnect

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TigerConnect

tigerconnect.com

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