Content & Communications Manager (strategy + Delivery) (Maharashtra)

Content Communications Manager Strategy Delivery Organisation Drama Schools Foundation Mumbai DSFM Location Mumbai Type of Employment Full-Time Application Send CV to companymanager thedramaschoolmumbai in Website www thedramaschoolmumbai in Job Title Content Communications Manager Strategy Delivery Reporting to Head of School Job Overview The Content Communications Manager Strategy Delivery is the anchor and driver of the Drama School s DSM communications function This role spans strategy execution governance content digital presence SEO and analytics ensuring that every outward-facing message is planned precise and platform-ready Serving as the central link between DSM s visibility and its enrollment fundraising alumni engagement and sector positioning the strategist will design and execute a cohesive communications strategy for DSM s Zero Year 2025-26 and the 2026 relaunch This includes shaping and maintaining the school s institutional voice developing and managing content calendars delivering high-impact campaigns and ensuring editorial and brand consistency across all channels The strategist will translate organisational goals into compelling narratives and ensure all outputs meet agreed standards for tone accuracy and accessibility The role demands a strategic thinker with hands-on skills in content creation campaign management and performance analysis capable of balancing big-picture planning with disciplined detail-driven execution The DSFM seeks to build a better society by weaving the transformational power of theatre into the fabric of everyday life To help every individual on their journey to become fully-actualized human beings ready to be pro-active members of an inclusive open and tolerant society It does this by running multiple initiatives and organisations and collaborating and tying up with other partners also working towards similar goals 1 Since 2008 those of us who believed this came together on a journey that saw the creation of Theatre Professionals Pvt Ltd which subsequently seeded the Drama Schools Foundation Mumbai est 2016 Drama Schools Foundation Mumbai DSFM is a Section 8 non-profit company professionally run by Jehan Manekshaw Managing Director who works closely with the leadership teams of the foundation s various initiatives and oversees overall strategy and fundraising Read about the DSFM and its initiatives here Roles Responsibilities - Content Communications Manager Strategy Delivery 1 Strategic Planning Strategise towards brand visibility - Lead initiatives that position DSM as a visible and trusted voice in theatre education driving recognition nationally and internationally Develop and manage a 12-month communications calendar aligned to Zero Year milestones fundraising cycles alumni showcases and institutional priorities Translate the annual calendar into detailed weekly content and action plans ensuring timely execution Define update and refine audience segments alumni donors prospective students faculty to ensure targeted outreach Maintain the organisation s messaging framework including tone grids language bank and anti-glossary 2 Governance Editorial Oversight Draft maintain and update DSM s Communications Charter logging version history and ensuring team-wide adoption Manage the approvals process for all communications outputs social media posts emailers decks press notes Ensure all communications meet MVQ standards for tone accuracy and accessibility 2 3 Campaign Architecture Brand Management Design and execute visibility campaigns for DSM activities including workshops NSAPG showcases and alumni productions Define DSM s brand pillars for digital platforms pedagogy alumni sector leadership and ensure consistent integration across all campaigns Draft and edit high-quality copy for social media newsletters blogs press releases and donor communications 4 Audience Engagement Community Building Actively engage with audiences through comments direct messages and community interactions across digital platforms Support alumni engagement by curating and publishing alumni features updates and success stories Work with enrollment head to ensure lead-generation campaigns are supported by compelling targeted communications Support fundraising teams with donor-facing materials impact stories and campaign narratives 5 Digital Marketing Paid Media Manage DSM s presence across social media platforms Instagram LinkedIn YouTube with planned and scheduled content Write engaging captions hooks and stories ensuring content is optimised for each platform Collaborate and overview with the visual content associate to produce multimedia content that aligns with DSM s communications goals Schedule and upload final posts to platforms with brand adhering content and captions Respond to DM s and comments on social media platforms Manage SEO optimisation of the DSM website and blog for targeted keywords acting school theatre training 3 Plan draft approve and monitor paid ad campaigns for admissions cycles and other DSM activities whenever required Create lead-nurturing funnels ads landing page email drip WhatsApp follow-up to improve conversions 6 Public Relations Develop and maintain DSM s press and media database Draft and distribute press releases for key announcements events and milestones Coordinate with third-party or local PR agencies for targeted amplification and coverage Position DSM as a thought leader in the performing arts through op-eds interviews and sector commentary 7 Cross-Department Coordination Team Management Host monthly alignment meetings with Academics Enrollment and Fundraising to ensure cohesive messaging Assign tasks review progress and resolve bottlenecks to maintain delivery timelines Set workflow timelines 48 hrs turnaround and adhere 8 Reporting Analytics Risk Management Define KPIs for both organic and paid campaigns review performance dashboards and report results to leadership Compile monthly analytics on social media engagement website traffic and donor communications Conduct quarterly content audits to ensure alignment with the Communications Charter identifying improvement areas Use insights to adjust strategies optimise messaging and improve audience reach and engagement Maintain a comprehensive communications handover pack including logins calendars and pending tasks for continuity 4 Required Skills Competencies Strong strategic thinking and planning abilities Proven track record in social media management including content scheduling and audience engagement Excellent written and verbal communication skills Solid copywriting editing and storytelling skills with the ability to adapt tone for different audiences Proven ability to manage multi-channel campaigns Familiarity with SEO keyword research website optimisation paid media paid advertising campaigns on Meta and Google and funnel-based marketing Skilled at working across teams and managing approval workflows Proficiency in analytics tools Google Analytics Meta Business Suite LinkedIn analytics alongwith a data-driven mindset with ability to interpret analytics for decision-making Qualifications Experience Preferably Master s and or Bachelor s degree in Communications Marketing Journalism or related field Minimum 3 years of experience in strategic communications and digital marketing preferably in education arts or non-profit sectors Demonstrated success in campaign design brand planning and governance systems Remuneration Rs 9 00 000 - to Rs 10 80 000 - - per annum Full Time Application Email CV and work samples to companymanager thedramaschoolmumbai in Visit www thedramaschoolmumbai in for more information Job Type Full-time Pay 900 000 00 - 1 080 000 00 per year Work Location In person