ContentCraft is a young and dynamic organisation that offers plenty of growth opportunities to those who are self-driven and highly motivated to excel in a target-oriented environment. We value those who have a high regard for personal integrity and corporate ethics.

Social Media Operation Manager

Job Title: Social Media Operation Manager

Description

Tatsat Chronicle, India’s first magazine with a 360-degree overview on social sector, including a live website with daily updates, Social Media channels, and a fortnightly newsletter in digital format.

We are Hiring: Social Media Operation Manager to increase social media presence including reach, views, engagement for our various digital properties. Primary responsibility will be to leverage content to drive traffic to our websites and increase followers for our social media Channels.

Job Specification:

• Type of Job: Full time
• Location: Connaught Place, New Delhi
• Working Days: Monday to Saturday
• Contact Details: hr@tatsatgroup.com

Responsibilities

• Plan, produce and execute all digital content in coordination with our marketing, communications, and content teams.
• Social Media content creation: The candidate should be highly motivated and self-driven to produce high-quality digital content & posts for our digital and Social Media platforms. You should be able to create content based on trending topics, convert articles, research reports, whitepapers etc., into short, snappy, and aesthetically pleasing content that can be shared across our digital and Social Media platforms.
• Drive traffic to the various websites and build a strong Social Media presence.
• On a regular basis post and manage all social media handles end-to-end, including the Search Engine Optimisation for the company.
• Generate both static and dynamic content, interactive posts and to do analytics of websites and social media, to boost Followership
• Generate weekly analytics reports for evaluation by the leadership team.
• Establish KPIs for all digital properties of the company and determine their ROI.
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new creative growth strategies with our leadership and content teams
• Collaborate with design and development teams to build excellent UI and UX.
• You will be responsible for implementing the company’s overall digital marketing strategy.

Skill requirements

• Must have 4-6 years of experience in Social Media execution
• You should have good knowledge of Content Management Systems, Adobe Suite and be able to edit short videos using either Adobe Premier or FCP.
• Excellent knowledge of CMS, CSS, SEO, SEM and HTML coding. Working knowledge of Java and Python scripts will be preferred.
• Ability to work with the latest online tools and builders.
• Familiarity with web designing is necessary.
• Ability to think creatively to produce sticky content for various digital platforms.
• Excellent knowledge of analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends and other Social Media analytics tools.)
• Must be a self-starter who will be able to turnaround social media post promptly and effectively.
• Must have time-management skills and adhere to strict timelines.
• Excellent command of English language.
• Bachelor’s or master’s degree in marketing/data science or related field is necessary.