Brand Strategy Lead (Fractional / Contract)

Brand Strategy Lead (Fractional / Contract)

Branded Agency

| Remote (Canada preferred)

We’re a brand-first agency working with companies that are

repositioning, restructuring, or scaling

— and we’re looking for a

Brand Strategy Lead

to help us define the thinking behind that transformation.

This is not a “marketing strategist” role.

This is not a “make slides and run campaigns” role.

This is for someone who can take complex businesses and turn them into

clear, defensible brand strategy and architecture

.

What You’ll Do

You’ll lead the strategic backbone of our client work, working

directly with and under our Head of Brand & Growth

.

Research & Insight

• Conduct stakeholder and customer interviews
• Analyze markets, competitors, and positioning landscapes
• Turn ambiguity into clear insights

Brand Strategy

• Develop positioning, value propositions, and messaging frameworks
• Translate research into strategic direction clients can act on
• Present and defend your thinking with confidence

Brand Architecture

• Design brand structures (house of brands, branded house, hybrids)
• Support naming, portfolio strategy, and restructuring initiatives
• Guide clients through high-stakes brand decisions

Client Leadership

• Lead workshops and strategy sessions
• Work directly with founders and executive teams
• Challenge assumptions and bring clarity to complex problems

Internal Collaboration

• Partner with creative to ensure strategy drives execution
• Collaborate closely with the Head of Brand & Growth on overall direction and approach

What We’re Looking For

• 5–10+ years in

brand strategy, consulting, or similar roles

• Previous agency experience strongly preferred

(or equivalent client-facing consulting experience)

• Experience leading

rebrands, positioning, and complex organizations

• Ability to lead research and synthesize insights independently
• Clear, structured thinking (you can explain

why

, not just

what

)

• Comfortable working directly with senior stakeholders

Critical:

We are industry-agnostic

. You should be able to apply strong strategic thinking across:

• SaaS
• B2B
• DTC
• And a wide range of industries

This is not a niche-specialist role — we’re looking for someone who understands

principles, not just patterns

.

What This Is (and Isn’t)

This is:

• High-impact, strategy-first work
• A chance to shape the thinking behind meaningful brand transformations
• A direct line to leadership and influence on agency direction

This isn’t:

• A social media or campaign role
• A design or execution-heavy position
• A junior or mid-level stepping stone

Engagement Details

• Type:

Fractional / Contract (2–4 days per week)

• Location:

Remote (Canada preferred)

• Compensation:

~$4,000 – $8,000/month depending on experience and scope

• Potential to evolve into a long-term or leadership role

How to Apply

Please visit

www.brandedagency.com

and apply through our careers page.

Include a

cover letter

outlining your experience and approach to brand strategy.

Only candidates with

relevant experience and a submitted cover letter

will be considered.

If you’re the kind of strategist who:

• Thinks in systems, not just slogans
• Uses research to drive decisions
• Can walk into ambiguity and come out with clarity
• We’d like to talk.