Talent Arts is Hiring a Director of Digital Marketing Communications on behalf of our client - an Healthcare NFP in Toronto"

Director of Digital Marketing Communications

We are seeking a dynamic

Director of Digital Marketing Communications

to elevate our brand presence, strengthen our digital engagement, and expand the reach and impact of our education and advocacy initiatives. The Director of Digital Marketing Communications would play a leading role in improving the lives of Canadians, be part of a small but passionate and high-impact team driving national change and lead transformative digital and communications initiatives with meaningful public benefit.

We are a national charity and Canada’s leading patient organization committed to educating, supporting, and advocating for the more than 3 million Canadians. We focus on improving the daily quality of life of individuals and families by providing education and support needed, building informed and supportive communities, and acting as the national voice on key patient issues.

Position Title:

Director of Digital Marketing Communications

Position Location:

Toronto

*Hybrid Offices – in office 4 days a week.

Reports into:

Vice President, Marketing, Communications & Engagement

Direct Report:

Specialist

Core Assignment:

Digital Marketing Portfolio and Agency Partners.

Role Summary

As the Director of Digital Marketing Communications, you will play a critical leadership role in shaping how we connect with Canadians. You will develop and execute a digital marketing and communications strategy that enhances visibility, deepens engagement, and drives meaningful action among diverse audiences — including individuals, caregivers, educators, healthcare professionals, policymakers, and the public.

Your first priorities will include:

• Leading the revamp of our website to improve user experience, accessibility, and impact.
• Digitizing key educational assets to create scalable, engaging, and interactive online learning tools.
• Building and strengthening the organization’s social and digital media presence, fostering a vibrant and informed online community.

Key Accountabilities

• Lead a comprehensive website redesign to create an engaging, accessible, and user-centric digital experience.
• Oversee the modernization and digitization of educational resources and programs.
• Manage brand consistency and ensure storytelling reflects the organization’s values, mission, and impact.
• Develop and execute digital and social media strategies to grow reach and engagement.
• Work cross functionally to deliver the marketing communications support for various initiatives and content.
• Manage and mentor communications staff, contractors, and vendors.
• Collaborate across the organization to ensure message alignment and maximize impact.
• Oversee communications budgets and performance analytics to inform ongoing improvement.

Skills and Qualifications

• 10+ years of progressive experience in digital marketing and communications, including digital strategy and leadership.
• Proven experience managing website redesigns, digital transformation projects, or online education platforms.
• A natural aptitude and curious mindset for new and emerging digital technologies and innovation, digital media, platforms, etc., and interest in assessing their ongoing value for the current and evolving marketing mix, as well as with external agency partner offerings.
• A solutions focused approach and some exposure, or, proficiency in AI driven marketing platforms, with the objective to continue to explore and assess how to leverage AI for content, streamlining, creative, analytics, in paid media, insights, automation, workflows, chatbots, etc.
• Ability to crystallize complex ideas and information and turn them into easy-to-understand concepts.
• Strong storytelling, content development, and campaign management skills.
• Strong proficiency in writing, editing, and creating presentations.
• Deep understanding of social and digital media platforms and analytics.
• Collaborative leader who thrives in a mission-driven, resourceful, and fast-paced environment.
• Experience in the health, nonprofit, or education sectors is an asset.