Paid Social and Influencer Marketing Specialist
Swimwear Anywhere Inc.Role Overview
Swimwear Anywhere Inc. is hiring a mid-level Paid Social and Influencer Marketing Specialist. This is a full-time role in Farmingdale. The posted range is $70k to $90k. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
About Beach2Ocean
Beach2Ocean is a growing eCommerce destination for stylish, high-quality women’s swimwear and resort wear, curating both established and emerging brands for a modern, confident customer. The business evolved from a New York boutique into a digital-first brand focused on fit, style, and customer experience.
Role Overview
We are seeking a Paid Social Specialist to own and execute paid social campaigns while supporting influencer and affiliate marketing initiatives. This role is ideal for someone who is both analytical and creative, with hands-on experience in Meta Ads and influencer platforms.
You will play a key role in driving revenue growth, optimizing performance, and scaling acquisition through paid social and partnerships.
Key Responsibilities
Paid Social (Primary Focus)
- Own day-to-day execution of Meta Ads (Facebook & Instagram) campaigns
- Launch, test, and optimize campaigns across:
- Prospecting (broad, interest, lookalike)
- Retargeting
- Advantage+ / ASC campaigns
- Monitor and optimize KPIs: CPA, ROAS, CTR, CVR, AOV
- Conduct A/B testing across:
- Creative (UGC, statics, video)
- Copy and hooks
- Audience segments
- Collaborate with creative team to develop high-performing ad concepts
- Analyze performance trends and provide actionable insights weekly
Influencer & Affiliate Marketing
- Manage influencer campaigns via platforms like Rakuten and LTK
- Identify, recruit, and onboard influencers aligned with brand positioning
- Track and optimize affiliate performance (ROAS, revenue, commissions)
- Coordinate product seeding, gifting, and campaign briefs
- Build long-term relationships with high-performing creators
Organic Social Support
- Post and schedule content across Instagram and other channels
- Ensure consistency between paid and organic messaging
- Support content calendar planning and trend integration
Qualifications
- 3–4 years of hands-on experience in paid social (Meta required)
- Proven track record managing performance-driven eCommerce campaigns
- Experience with influencer platforms like Rakuten and/or LTK
- Strong analytical skills (comfortable with data, reporting, and optimization)
- Familiarity with Shopify and GA4 is a plus
- Strong communication and organization skills
- Passion for fashion, swimwear, or eCommerce brands preferred
What Success Looks Like
- Consistently hitting or exceeding ROAS and CPA targets
- Scaling paid social spend efficiently
- Building a reliable influencer pipeline that drives incremental revenue
- Contributing to a strong, consistent brand presence across paid + organic
Nice-to-Have (Differentiators)
- Experience scaling DTC brands
- UGC creative strategy experience
- Familiarity with TikTok Ads or YouTube Shorts
- Experience working with fashion/apparel brands
- Google Ads experience a plus
Why Join
- High-growth eCommerce brand with strong product-market fit
- Direct ownership over performance channels (real impact)
- Opportunity to build both paid social + influencer ecosystem
- Collaborative, fast-paced environment
Frequently Asked Questions
How do I apply for the Paid Social and Influencer Marketing Specialist position at Swimwear Anywhere Inc.?
Use the Apply button above to submit your application directly to Swimwear Anywhere Inc.. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Paid Social and Influencer Marketing Specialist position at Swimwear Anywhere Inc. located?
This position is based in Farmingdale. Swimwear Anywhere Inc. has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
How much does the Paid Social and Influencer Marketing Specialist role at Swimwear Anywhere Inc. pay?
Swimwear Anywhere Inc. has posted a compensation range of $70k to $90k for this position. Final offers typically vary based on candidate experience, location, and internal salary bands.
When was the Paid Social and Influencer Marketing Specialist role at Swimwear Anywhere Inc. posted?
This role was posted on April 14, 2026 (61 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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