Brand and Social media manager

• Hiring: Brand & Social Media Manager
• Sumie Lior | Women’s Fashion Label | India
• We are building more than a fashion brand.
• Sumie Lior is a feminine clothing label rooted in softness, beauty, emotion, and thoughtful design. We create pieces for women who value elegance, individuality, and depth.
• We are looking for someone who can help build this brand from the ground up — not just manage a page, but shape a world people want to be part of.
• Role: Brand & Social Media Manager
• This role is for someone who understands that social media is not only about posting content — it is about building desire, identity, anticipation, and community.
• You will work closely with the founder to translate ideas, emotions, products, and vision into a strong digital presence.
• What You’ll Be Responsible For
• 1.

Brand

Storytelling & Pre-Launch Growth

• Build curiosity and excitement before launch
• Help shape the brand voice and digital identity
• Create story-led content that makes people care before they buy
• Build anticipation for launch day
• Turn behind-the-scenes moments into compelling content
• 2.

Content

Creation & Social Media

• Plan, shoot, edit, and post Instagram Reels / short-form videos
• Create carousels, stories, moodboards, captions, and visual concepts
• Maintain a premium and consistent aesthetic
• Use trends intelligently without losing brand identity
• Build weekly / monthly content calendars
• 3.

Community

Building

• Grow engaged followers organically
• Reply to comments / DMs in brand tone
• Build a loyal audience, not vanity numbers
• Turn followers into early supporters and repeat customers
• 4. Launch & Post Launch
• Execute product reveals and launch campaigns
• Create styling reels, try-ons, packaging content, customer stories
• Keep momentum after launch with fresh concepts and drops
• 5.

Growth

Marketing (Preferred)

• Basic understanding of Meta Ads / Instagram Ads
• Assist in creator-led campaigns and retargeting strategies
• Understand content that can perform as ads
• 6. Influencer / UGC (Preferred)
• Identify and coordinate with relevant micro-influencers
• Build UGC pipeline for launches and paid ads
• Manage gifting / creator collaborations
• What We’re Looking For
• Must Have
• Strong understanding of Instagram / Reels culture
• Strong aesthetic sense and taste
• Good storytelling instincts
• Video editing skills (CapCut / Premiere / VN / similar)
• Ability to create premium-looking content with limited resources
• Consistency and ownership mindset
• Huge Plus
• Experience with women’s fashion brands
• Photography / videography skills
• Meta Ads knowledge
• Influencer marketing experience
• Understanding of Gen Z audience psychology
• Pinterest / visual moodboard sensibility
• Personality Fit
• You may be right for this if you:
• Understand girls, culture, beauty, and internet behavior deeply
• Have taste that cannot be taught
• Love building brands from zero
• Think beyond trends
• Care about details
• * Want to grow with something meaningful
• Location
• Coimbatore preferred. Remote / Hybrid options open.
• To Apply
• Send us:

•

• Your portfolio / Instagram / previous work

•

• Why you think you’d fit this role
• **Email: shafienaa1111@gmail.com
• Contact: 9150300311
• If you know how to make people feel something through content, we’d love to hear from you.