Marketing Automation Specialist - Salesforce Focus

Elevate customer engagement as a Marketing Automation Specialist! Utilize Salesforce Marketing Cloud to design scalable marketing programs and optimize audience segmentation with a fixed-term contract through September 2027. In this role, you will configure and manage marketing automation tools to enhance customer journeys and data-driven campaigns. Collaborating with Marketing and Sales teams, you'll ensure seamless activation workflows that translate business objectives into actionable strategies. Your expertise will enhance the overall effectiveness of marketing processes and initiatives across various platforms. Key Responsibilities:

• Configure Salesforce Marketing Cloud for email and customer journeys
• Implement automated marketing programs for demand generation
• Optimize audience segments and data enrichment rules
• Collaborate with teams to achieve scalable marketing goals
• Drive continuous improvement initiatives for marketing tools Requirements:
• Bachelor's degree with 6 years of experience
• Strong experience with Salesforce Marketing Cloud
• Understanding of marketing automation and email strategies
• Excellent collaboration and communication skills
• Experience with Salesforce Data 360 is a plus Make an impact by leveraging your expertise in marketing automation and contributing to successful, data-driven campaigns that enhance customer engagement.