B2B Email Marketing Specialist at Staples

Elevate your career as a B2B Email Marketing & Lifecycle Specialist at Staples. This role focuses on lifecycle email programs tailored for business customers, driving engagement and loyalty.

As part of Staples' marketing team, you will leverage your 2-5 years of email marketing experience to manage customer journeys from onboarding to retention. Collaborating with various stakeholders, you'll execute campaigns and analyze performance metrics to optimize results. Your analytical skills, alongside hands-on experience with automated customer journeys, will play a crucial role.

Key Responsibilities:

• Execute lifecycle email programs to enhance customer engagement
• Assist with the planning and deployment of email campaigns
• Analyze campaign performance for insights and optimization
• Lead testing initiatives to improve engagement rates
• Collaborate with cross-functional teams to align on brand standards

Requirements

• 2–5 years of email marketing or B2B marketing experience
• Strong analytical skills for performance data interpretation
• Hands-on experience with marketing automation platforms
• Excellent attention to detail and multitasking abilities
• Post-secondary education in Marketing or a related field

Drive B2B email strategies and enhance customer loyalty with Staples.

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