Freelance Copywriter

SPIER & MACKAY is looking for a freelance copywriter with strong e-commerce and menswear experience to support our growing brand. This role is focused on creating compelling, conversion-driven content across product pages, landing pages, email marketing, social media, and digital advertising.

The ideal candidate has a strong understanding of menswear and tailoring, with the ability to communicate quality, craftsmanship, and value through clear, refined, and engaging copy. You should be comfortable writing both editorial-style brand content and performance-focused marketing copy designed to drive engagement and sales.

Responsibilities

• Write and optimize product descriptions for tailoring, sportcoats, shirts, knitwear, outerwear, footwear, and accessories
• Develop landing page copy for seasonal campaigns, product launches, promotions, and new collections
• Create email marketing copy including subject lines, promotional emails, and automated campaigns
• Write paid advertising copy for Meta, Google, and other digital platforms
• Develop social media captions and campaign messaging aligned with the SPIER & MACKAY brand voice
• Maintain a consistent tone across all customer-facing communication
• Collaborate closely with the marketing and creative teams to execute campaigns efficiently
• Assist with SEO-focused copywriting and keyword optimization
• Translate product details, fabrics, and craftsmanship into compelling customer-facing messaging

Qualifications

• English must be the candidate’s first language
• Proven experience in e-commerce copywriting, preferably within menswear, tailoring, fashion, or luxury/value-focused brands
• Strong understanding of conversion-focused writing and direct response marketing
• Experience writing product copy, landing pages, email marketing, paid ads, and social content
• Strong understanding of menswear, tailoring, fabrics, fit, and garment construction
• Ability to balance editorial storytelling with concise, high-performing marketing copy
• Excellent attention to detail, grammar, and proofreading skills
• Ability to work independently in a fast-paced environment while meeting deadlines
• Preferred Experience
• Experience writing for tailoring or menswear brands
• Understanding of classic menswear and modern e-commerce marketing
• SEO and keyword optimization experience
• Experience working with creative and marketing teams on campaign execution