UA & Growth Creative Lead, Mobile Fintech

Company Description

Spendsafe Inc. is dedicated to fostering financial literacy as a vital life skill, starting from a young age. Our platform empowers families with tools to encourage earning through chores, teach safe and independent spending, and help set and track savings goals. Designed with both children and parents in mind, Spendsafe ensures money management is intuitive by offering features like card control, transaction monitoring, and spending alerts. Our mission is to simplify and inspire responsible financial habits for the next generation. Learn more at spendsafe.com.

Role overview

We’re looking for a Part-time UA & Growth Creative Lead to own the creative strategy and execution that drives top-of-funnel growth for our mobile fintech apps. This role sits at the intersection of performance marketing, creative production, and growth funnel thinking.

You’ll be responsible for developing and optimizing user acquisition creative across static, video, and UGC formats, while also shaping the conversion experience across app storefronts, landing pages, and key entry points in the growth funnel. This is a highly strategic and hands-on role for someone who understands how to turn creative into measurable performance.

What you'll own

• Lead creative strategy for paid user acquisition across channels such as Meta, TikTok, Google, and app ad networks
• Concept, brief, and optimize TOFU creative including:
• Static ads
• Short-form video
• UGC-style ads
• Motion-based performance creative
• Build creative systems that align messaging with funnel stages, audience segments, and platform best practices
• Partner with UA, product marketing, design, and product teams to translate growth goals into high-performing creative
• Develop and refine creative for app storefronts, including App Store and Google Play assets
• Support landing page strategy and conversion optimization, including hero copy, offer framing, messaging hierarchy, and creative testing
• Apply product growth thinking to creative decisions by understanding how ad messaging connects to onboarding, activation, and downstream conversion
• Create and manage testing roadmaps for hooks, angles, offers, visual styles, creator formats, and messaging frameworks
• Analyze creative performance and identify winning patterns across channels, audiences, and formats
• Turn performance insights into repeatable creative briefs, playbooks, and production workflows
• Work with internal teams and/or external creators to source, produce, and iterate on performance-driven creative at scale

Ideal candidate

You are deeply fluent in growth creative for consumer mobile apps, especially in regulated or trust-sensitive categories like fintech. You know how to create ads that stop the scroll, communicate value fast, and drive efficient acquisition. You also understand that great creative does not stop at the ad—it must connect seamlessly to the storefront, landing page, and product funnel.

Required skills

Creative hard skills

• Strong experience developing performance creative for paid social and mobile UA
• Proven ability to produce and optimize:
• Static ad concepts
• UGC ad concepts and scripts
• Short-form video briefs
• Creator-driven content frameworks
• Storyboards and creative testing matrices
• Strong eye for direct-response design principles, including:
• Hook development
• Visual hierarchy
• CTA clarity
• Benefit-led messaging
• Trust and credibility cues
• Experience writing and refining creative copy for:
• Paid ads
• App storefronts
• Landing pages
• Growth experiments
• Understanding of fintech-specific creative needs such as trust signals, clarity, compliance sensitivity, and value communication
• Experience with App Store and Google Play storefront optimization, including screenshots, promo assets, and messaging strategy
• Experience supporting or leading landing page CRO with an emphasis on top-of-funnel traffic conversion
• Ability to turn performance data into clear creative iteration plans

Growth/Funnel skills

• Strong understanding of mobile app growth funnels, especially:
• Impression to click
• Click to install
• Install to signup
• Signup to activation
• Activation to paid conversion
• Ability to map creative to funnel stages and user intent
• Understanding of how TOFU messaging impacts downstream conversion quality
• Comfortable partnering with UA teams on testing frameworks, audience strategy, and creative reporting
• Familiarity with growth KPIs such as CTR, IPM, CVR, CPI, CPA, CAC, ROAS, and retention-quality signals
• Ability to evaluate creative not just on engagement, but on business outcomes

Preferred experience

• Experience in mobile fintech, neobank, payments, credit, investing, or personal finance apps
• Experience creating for channels like Meta, TikTok, YouTube, Google UAC/App Campaigns, and Apple Search Ads support assets
• Familiarity with creator sourcing and UGC production workflows
• Experience working in a fast-paced startup or high-growth mobile app environment
• Experience collaborating closely with product, lifecycle, and UA teams
• Familiarity with compliance review processes for fintech marketing

What success looks like

• A consistent pipeline of high-quality creative concepts and iterations built for paid growth
• Stronger performance from top-of-funnel creative across paid channels
• Better alignment between ad creative, storefront messaging, and landing page conversion
• More efficient creative testing and faster learning cycles
• Creative that improves not just clicks and installs, but the quality of users entering the funnel