SEO Specialist – Content & Organic Growth

SEO Specialist – Content & Organic Growth

Job Title: SEO Specialist – Content & Organic Growth

Experience Required: 2 to 3 Years

Job Type: Hybrid ( Chennai)

Language Preference:

Tamil

& English Communication Preferred

Employment Type: Full-Time

About Spellzee

Spellzee is a fast-growing edtech startup focused on helping children improve reading, speaking, writing, and communication skills through structured learning programs. We are building one of India’s most outcome-driven learning brands for kids and parents.

We are looking for a highly skilled SEO Specialist who understands modern SEO, AI-driven search trends, website content strategy, and organic ranking growth. The ideal candidate should know how to create and execute content strategies that rank on Google, AI search engines, and future search ecosystems.

Key Responsibilities

• Build and execute complete website SEO and content growth strategies.
• Plan high-ranking content calendars based on search intent, trends, and competitor research.
• Identify viral and high-traffic content opportunities using modern SEO research techniques.
• Optimize website pages, blogs, landing pages, and educational content for maximum rankings.

Work on:

• Traditional SEO
• AIO (AI Optimization)
• GEO (Generative Engine Optimization)
• Semantic SEO
• Topical Authority Building
• Entity-Based SEO
• Optimize content for Google Search, AI search engines, ChatGPT-style discovery, and voice search.
• Perform advanced keyword research, clustering, content mapping, and topical authority planning.
• Improve organic rankings, impressions, CTR, and website traffic.
• Create content strategies focused on both traffic and conversion.

Monitor and improve technical SEO factors:

• Page Speed
• Core Web Vitals
• Schema
• Internal Linking
• Crawlability
• Indexing
• Analyze competitors and reverse engineer successful ranking strategies.
• Collaborate with content writers, designers, and developers to execute SEO initiatives.
• Track performance using analytics and SEO tools.

Required Skills

• On-Page SEO
• Technical SEO
• Off-Page SEO
• Semantic SEO
• Topical Authority
• AI Search Optimization
• Content Strategy
• Search Intent Analysis

Tool Experience:

• Google Search Console
• Google Analytics (GA4)
• Ahrefs
• SEMrush
• Screaming Frog
• Surfer SEO / Frase / Similar AI SEO Tools
• WordPress SEO
• Schema Markup Tools

Ideal Candidate:

• Understands how modern search engines and AI search platforms work.
• Strong at picking viral and trending content topics.
• Knows how to create content that ranks fast and drives organic growth.
• Passionate about SEO, AI search evolution, and organic marketing.
• Able to think strategically, not just execute tasks.
• Tamil-speaking candidates preferred.
• Experience in edtech or content-heavy websites is a plus.

What We Expect

• Someone obsessed with growth, rankings, traffic, and performance.
• A person who constantly tracks trends and understands what people are searching for.
• Someone who can think beyond traditional SEO and build organic brand visibility.
• Self-driven, fast learner, and execution-focused mindset.