Creator Engagement Manager

Creator Engagement Manager

Social Currant is a tech-enabled influencer marketing agency and platform that helps mission-driven organizations and creators collaborate to reach audiences more effectively. Since 2020, we've connected more than 5,000 mission-aligned creators with 100+ nonprofits and impact organizations, paying out over $12 million directly to creators. We bring a remote-first environment, based on your timezone, and an entrepreneurial culture. We're young, purpose-driven, and ready to empower others. Join us!

Social Currant is seeking applications for a Creator Engagement Manager. Reporting to the Chief Creator Officer, this position will develop and execute strategies to grow our ecosystem of values-aligned creators by thousands, and build the scalable infrastructure and support systems to ensure every Social Currant creator feels a part of our community. This full-time position is targeted to begin in April.

Key focus areas of the role:

• Creator Engagement Strategy (40%)
• Cross-Department Collaboration (25%)
• Creator Team Management (20%)
• Industry Network & Relationship Building (15%)

The following are specific actions & responsibilities associated with this role:

• Lead the development and oversee the execution of strategies to grow and support the Social Currant creator ecosystem, and deepen engagement with our current network of creators.
• Establish infrastructure to operationalize our "ladder of engagement" in partnership with the Product Team, so we can methodically and intentionally move creators from passive to highly active partners.
• Design and implement comprehensive creator acquisition, activation, and retention strategies.
• Build and manage a team (starting with a Creator Engagement Associate) to grow the network and meet KPIs set by the Social Currant Leadership team.
• Cultivate industry relationships to grow our network, including but not limited to talent agencies, creators themselves, individual agents, creator economy companies and more. This may include hosting events and/or attending industry events throughout the country.
• Work in partnership with the Accounts Team to understand industry trends, niches and types of creators they are targeting for client campaigns.
• Work in partnership with the Product team to translate creator insights, engagement data, and lifecycle needs into platform improvements that support scalable creator acquisition, activation, and retention.
• Manage the Social Currant creator community, serving as the primary point of contact for creators (outside of Accounts-driven client campaigns) as they move along our ladder of engagement.
• Build scalable processes and systems to support 4x ecosystem growth over the next two years.
• Develop creator education programs, resources, and best practices guides.

This role will report to Ellie Artone, Co-Founder & Chief Creator Officer at Social Currant.

Ideal candidates will have:

• 5+ years of experience in creator relations, influencer marketing, talent management, or community building.
• Proven track record of scaling creator communities.
• Strong understanding of the creator economy and the ability to translate insights into campaign-level strategies
• Experience supervising direct reports
• Passion and enthusiasm for progressive politics and social impact causes
• Organized and excellent communication skills
• Able to work in a fast paced, hyper growth environment
• Background working with mission-driven organizations or purpose-driven brands is a plus.
• Experience with data analysis a plus
• Experience in startups or organizations with under 20 employees a plus
• Experience working in a tech/product environment a plus

Some key metrics:

• Network Growth: Number of new creators added monthly/quarterly
• Activation Rate: % of creators who complete their first campaign within 90 days
• Retention Rate: % of creators who remain active within campaigns and/or SC community programs year-over-year
• Campaign Participation: Average number of campaigns per creator
• Creator Satisfaction: NPS (net promoter score) or satisfaction score from creator surveys
• Quality of Recruits: Performance metrics of newly recruited creators
• Partnership Pipeline: Number of agency/platform partnerships established
• Team Performance: Achievement of direct report KPIs and team development goals

Full-time employment: $80,000 annual salary

2 PTO days accrued per month (24 days/year), 10 sick days/year, 2 floating holidays

Opportunity to travel for in-person team retreats, conferences, etc.

Health, dental, vision, and 401(k) plan

Professional development and home office stipends